Though he has made the switch from Black Box Distribution’s Fallen Footwear to DC, Cole’s relationship with Black Box must still be solid. A longtime team rider for Zero, Cole is now a partner in the company.
Here is more from the press release:
“I’ve always loved being a part of Zero, so it’s an honor to be involved with the brand on all levels. This is exactly where I wanna be. Zero or die,” says Chris Cole.
This partnership further solidifies Zero’s long term commitment to Cole while continuing to expose Zero to skateboarders around the globe.
“Cole’s loyalty and support have been an integral part of Zero’s success for the past decade. I have always included him in important decisions and brand direction, so it’s exciting to know that we’ll get to work together for the life of the brand. I couldn’t imagine a better partner,” says Jamie Thomas, Founder and President of Zero Skateboards and Black Box Distribution.