The action sports industry has descended on Keystone, Colorado to celebrate Zumiez’ annual 100K. The event honors each Zumiez employee who sold $100,000 or more over the course of the year, and this year promises to be one for the record books. Regarded as one of the most “must-attend” events of the year, many of the action sports market’s top athletes and executives are on hand to thank Zumiez for its contribution to the industry.
Here’s a quick look at who was spotted on opening night. Make sure to check back in on this gallery—we’ll be updating it with more and more coverage over the next few days.