It’s hard to believe the year is over. Taking a look back, it’s even harder to wrap our heads around everything that’s happened in the past twelve months. Here’s a walk through the top ten stories that rocked the action sports industry in 2010.
10. Burton CEO Discusses Layoffs And 2010 Strategy
Burton Snowboards announced February 11, 2010 that it has reduced its global workforce by less than two percent, and reinstated the salaries and merit-based incentives that were cut/ eliminated in March 2009. TransWorld Business tracked down the company’s CEO Laurent Potdevin to get the details of this decision and an overall synopsis of Burton’s current business. Read Potdevin’s take on the announcement and the company’s strategy moving forward.
Click through to the next page for the rest of the top stories of 2010.