Retailer Contact: (360) 393 4741, firstname.lastname@example.org
Chad Perrin, Director of Sales, YES Snowboards
What are the biggest trends shaping the hardgoods market for next year?
Right now we are seeing more camber stories, mixed with flex stories and simple and impactful graphics
How has the market evolved over the last year and how do you see things changing for next?
Seems like there have been reductions in the amount of sku counts and people are getting back to the basics of what snowboard products need to be, keeping stories tight from one product to the other.
How has sales forecasting changed for your company?
I think having realistic projections is the best tool for us, not over extending our inventory levels nor over distributing into any one market is key. We need to forecast for lean operations and sell what we have and be good with what we have sold. It is nice to be sold out, then you do not run the risk of inventory overages, thus forcing you to put off price product and flood the marketplace.
What lessons have you learned with bookings for this season and how will you apply those to next?
We have learned to base our inventory almost wholly on prebook orders with some reserves for reorder and warranty as this was our theory this season and it has worked well for us, again, operating lean is where we want to be to keep us in tbe black.
How are you working with retailers to help ensure strong margins and the right amount of product in the marketplace?
Keeping our retail doors tight, ensuring reps are spending time driving the YES. Mantra and DNA into our retailers employees and seeding product with the shop employees to build some YES extended family members. We also made sure that none of our shops over extended themselves in volume, to only have them buy what they can comfortably sell.
How big are your lines going to be compared to years past? Have you seen customers being confused by too many different stories?
We have added a couple new to our lineup to help fill in some gaps that we felt were missing from our last collection. We keep our story pretty simple in product, so the confusion is not an issue for us or for our customers.
Are you rethinking where you make product with the current difficulties in China?
Right now we do not produce anything in China so it is not much of an issue for us as it is for other softgoods and hardgoods companies. Of course we are aware of if abd will react to that situation once it becomes and apparent issue for us.
What opportunities do you see for growing hardgoods sales? (are you focusing more on kids, women, rentals, core retailers, chains, Internet, entry level product, high end, split boards, etc., etc.)Please explain
We are trying to maintain a fair balance within our product story. I think for us, the growth is going to come from within our current dealer base. Organic growth for us is paramount and the idea of YES was formed on the pretense of forging relationships with the core/specialty accounts and supporting them. Right now we are in no large chains, but we are in the doors that matter, the doors that have supported snowboarding from the ground up.
Where do you honestly foresee prices heading for next season?
We all have to adjust to rising costs of raw materials and an eroding mix of available manufacturers, which inherently will drive up prices from materials to labor, so in some instances prices will rise, but not so much that it will have an impact on consumer attraction and retention.
We have been hearing a lot of green stories in all product categories. Is this something you are focusing on for hardgoods?
We do as much as we can to reduce waste, we use flip flop bases and try FSC approved cores through out our line of boards.
Must have, new technologies have been about the only things selling at full ticket. What are you introducing that shop staff can demonstrate to customers and convince them that they have to have?
Our Camrock camber story has been a great feature in our line up, most of our line utilizes this. We also utilize Ultimate Grip edges on the Great Women of History board, that board also features and asym shape that has a deeper heel edge sidecut, combine the two and you get Bugatti type performance.
What are the biggest forces shaping the changes and developments you’ve made to your boards?
Overall we have not made huge changes, the consensus was the our customer like the YES product. We have added some sizes and in some instances offer regular and camrock versions with some of our boards.
Any new materials or construction technologies in the pipe?
We have improved most of the shapes through out the line up and added sizes where needed. We have also added carbon in many of the boards to give them more snap and response in all conditions and terrain.
What themes are you seeing for graphics?
Each board has a separate theme, in the Basic it is the graphic that started it all, it happens to be our most requested graphic so we just changed up the colors going into next year.
Our Great Women is an extension of 2010’s Great Dudes, which focuses on inconic figures through out time, we are continuing on with that them for this year, and no, it is not a women’s board.