Flat Fitty CEO Tian Waters
Flat Fitty announced today that its CEO Tian Waters and his support team will be relocating from its Shenzhen, China production offices to its Carlsbad, California offices in the immediate future.
“My team and I are relocating Stateside to aggressively execute our brands strategic goals,” explains Waters. “Along the way we will continue to create more value for our product; cultivating new business avenues, hiring exceptional personnel, developing and managing new partnerships, all the while expanding our valued network of brand evangelists. It is important to get back to the States today and start educating our customers and partners exactly how Flat Fitty manufacturer and delivers at a higher quality level.”
“The Shenzhen based team is simply awesome,” adds Waters. “I am relocating at the perfect time as our North American growth really starts to explode and now needs to be directed. I’m leaving China with a highly productive staff of superstars firmly in place, difference makers that have risen to star status on countless occasions. True leadership develops under stressful conditions and there are possibly none on this planet like those found in China. Flat Fitty has been able to staff, train and excel with XPats and locals alike, they have achieved and now maintain absolutely the best quality in headwear today. Their leadership, dedication and passion for Flat Fitty have laid the groundwork for a decade of headwear change.”
Here’s more from the release:
Our factory base is operating at its highest quality level in years; our team has it firing on all cylinders more efficiently than ever. Noel <Director of Production> has been instrumental in scaling our manufacturing facilities to their highest productivity output levels to date. The quality of the product has been described as the best in the world, pretty rewarding to hear. At the same time our China Retail Platform is being cultivated with the correct and most influential partners, soon opening some serious Chinese doors for our 700+ clients. We are going back Stateside to educate the industry how to benefit from our backbreaking cultivation of all our resources overseas; manufacturing and retail, and how they can now benefit from the 5+ years of work we have accomplished.
Executive Vice President Kevin Dring expands, “With new advertising campaigns dropping, athletes coming aboard, distribution avenues becoming solidified and the Flat Fitty excitement level at an all-time high we are stoked to get our CEO over to the US and concentrated on North America. Seeing what has been accomplished globally and especially in Australia is rewarding … now we’re look forward to bringing that global vision and strategy into play over here. Flat Fitty is truly unique to this industry, we are authentic and 100% quality focused, having our CEO and his select PRC team working together with me and the team here in the States is going to allow us to shape our corporate identity … there will be some real bare-knuckle, exciting stuff happening no doubt.”
PRC General Manager, Justin Thompson explains Waters move in simple detail. “nothing beats face to face communication and his relocation will facilitate what is needed to realize the next level of projected North American growth.”
Going back home for us means helping our US team educate brands how amazing profits and margins can be realized with Flat Fitty as their Premium headwear manufacturer. The North American industry seems dependent on borderline headwear quality and that needs to change. We will explain to the end consumer that quality is determined by a perfect fit, luxurious hand feel and aesthetic beauty, not a shiny sticker on the brim.
for more info on this press release or Flat Fitty please contact press@flatfitty.com or to contact
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