Skullcandy has released a new Web page called The Virtual Room that uses augmented reality technology to let you try on its new Aviator headphones, and see if you’d look as cool as Jay-Z rocking the Roc Nation collab.
It’s an interesting take on a technology that marketers are searching just starting to scratch the surface of and finding new uses for on a daily basis.
By downloading aplugin, and using your webcam, “the Skullcandy Virtual Room tracks the users eyes and displays live footage wearing a 3-D virtual model of the headphones back on the screen. The Virtual Room 3-D viewer utilizes new eye tracking technology was developed in conjunction
with digital agency Rain (www.mediarain.com), a technology pioneer in the mobile app and web development space.
“We’re letting you see what our headphones look like from any angle, on your actual head, before you buy. This is some crazy stuff that’s never been done in our space…and could absolutely change the online retail shopping experience.” said Brett Barlow, Director of Interactive and Marketing Operations at Skullcandy.
