Skullcandy announced today the launch of its new line of apparel, including hoodies, wallets, belts, fitted hats, socks and a line of backpacks. Product is now available at Skullcandy.com and at limited retail locations, according to the brand. The line, which was created with help from former Burton and Hurley designer Stever Rapp, retails between $12 and $150 for select items. Stay tuned to TransWorld Business for a more in-depth look at the new line and commentary from Skullcandy Chief Marketing Officer Dan Levine about why the brand decided to break into this new category.
