presented by transworld.tv
For our 2010 Fall/ Holiday Streetwear Showroom we decided to have some fun with our photo shoot. Rather than shooting the product against a background we hired some models, borrowed a trampoline (which we ended up destroying by the end of the day), turned on a big fan, and went for it. The concept, which came from TransWorld’s Creative Director Marc Hostetter, was to add some interest to the clothing by achieving a “zero gravity” look. Floating hair, errant draw strings, and weightless models made for a fun shoot and a well-received showroom. Here’s a behind the scenes look at the shoot. Make sure to check back next month, because we’re shooting women’s swimwear for our July issue and you don’t want to miss it—trust me.
