TransWorld Media has hired Andy Creighton in the newly created role of online content manager. Creighton, who worked previously as the Online Sales and Marketing Manager for Nixon, will oversee the Web sites of all six TransWorld titles in relation to content, design and ultimate usability, while working with staff to generate and maintain traffic.
“March 11, 2010 – Carlsbad, CA – TransWorld Media is proud to announce Andy Creighton to the newly created position of online content manager in its efforts to increase TransWorld’s media presence, drive quality traffic to all six TransWorld sites, be the leader in web content and act as the official voice in all respective sports.
Prior to assuming this role, Creighton acted as the Senior Business Analyst | Online Advertising for Intuit, San Diego, CA. His most recent relevant experience was when he was the Online Sales and Marketing Manager for Nixon, Encinitas, CA where he was responsible for driving traffic to the website through integrated marketing planning and also managed the global web operations and e-commerce functions.
“TransWorld recognizes the importance of the digital world in today’s society and has reinvested in restructuring the staff and adding new positions to assume its role as the leader in the digital and social media zones,” said Liam Ferguson, Group Publisher, TransWorld Media.
In his new position, Creighton will oversee all six TransWorld site web initiatives to create and maintain an optimal user experience in terms of content, design and usability, while driving traffic and working closely with online editors and web developers to retain and grow traffic.
“I’m really stoked to join the TransWorld team,” said Andy. “There is so much amazing content generated here, and I’m really looking forward to working with such talented editors and marketing teams to make our content more findable, accessible and sharable for our global audiences on the web. I’m very excited about all the potential to take this momentum and make these great TransWorld web properties even better.”
Creighton, a native of Philadelphia, who now calls North County, California home, honed his interactive web skills in the very beginning of the dot com craze and has since developed a solid understanding of both the web development and integrated web marketing and social media worlds.
About TransWorld Media:
Since 1983, TransWorld Media has been the world’s leading action-sports media company, serving over 27 million of the most passionate audience of skateboarders, snowboarders, surfers, BMX and motocross riders annually via Web sites, magazines, videos, and events.
TransWorld Media is based in Carlsbad, California and is a division of the Bonnier Corporation. Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
About TransWorld SKATEboarding
TransWorld SKATEboarding has been the largest, most respected skateboarding magazine in the world for over 25 years. Delivering the most innovative photography and cutting-edge editorial, TransWorld SKATEboarding offers readers an inside look at skate culture through news, product reviews, and in-depth profiles of the world’s top skateboarders, in print, Web, videos and events at www.skateboarding.com. TransWorld SKATEboarding is published by TransWorld Media, the world’s leading action-sports media company.
About TransWorld SNOWboarding
TransWorld SNOWboarding is the world’s number one snowboard magazine with an audience of over 1.4-million snowboarding enthusiasts. Found online at www.transworldsnowboarding.com, TransWorld SNOWboarding is based in Carlsbad, California and published by TransWorld Media.
About TransWorld SURF
Since its inception in 1999, TransWorld SURF has become the embodiment of youth, progression and innovation. Through its multiple media properties, TransWorld SURF is the fastest growing surf media company in the industry. Found online at www.transworldsurf.com <http://www.transworldsurf.com> . TransWorld SURF is based in Carlsbad, California and published by TransWorld Media.
About TransWorld Motocross
TransWorld Motocross is the largest motocross publication in the world, delivering comprehensive lifestyle coverage to an audience of new and experienced motocross enthusiasts about their favorite sport. Found online at www.transworldmx.com, TransWorld Motocross is published by TransWorld Media, based in Carlsbad, California, is the world’s leading action sports media company.
About Ride BMX
The number-one title in the industry for over 15 years, Ride BMX has fueled participation in the sport from day one by chronicling and sharing insights on the BMX lifestyle and experience that educate new readers while inspiring the sport’s veterans. Found online at www.RideBMX.com , RideBMX is based in Carlsbad, California and is published by TransWorld Media, the world’s leading action-sports media company.”
