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Snowboard Sales Down 8.4% Through January

Through January, total equipment (boards, boots, and bindings) sales were down 9.7% in units and specialty retail was off 8.4%. In the West, the industry’s biggest region, specialty retail unit sales were off 18.1% while alpine skis jumped 1.5%, indicating people are buying – just not buying snowboards. The South and Midwest regions both posted gains in dollars sold. In every region but the Northeast, dollars sold took less of a hit than units – this means that prices are trending back up as excess inventory gets flushed and consumers buy in-line gear.

Pick up a copy of the March issue of TransWorld Business for a complete analysis of sales trends and a call to arms for increasing participation and retention efforts.

Specialty Snowboard Equipment Sales by Region

Specialty Snowboard Equipment Sales by Region. Click to make larger.

SIA January Snow Sales

January Snow Sales