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celsiusSnow.com
858.565.6509 – sales@celsiusSnow.com
Jason Kimball, brand ambassador:
How have you responded to the industry-wide oversupply of last season?
Being the only independent Snowboard Footwear brand in the game and a smaller, tight-knit operation, our production order process is very thought out, thus not over producing on our end and over stocking our accounts. Our sell-thru from last season was strong and the retailers are backing what we are doing to help them move our goods. We have never put crazy minimums on accounts, rather work with the accounts and tailor orders and quantities based on each accounts needs.
How are you working with retailers to help ensure strong margins?
We just continue to keep consistent with how we have always done it and offer one of the strongest margins in our category. With doing business that way the retailers always know what they are getting and together we can make a plan of attack. We have some of the most competitively priced products out there and will continue to do our part to keep costs down for everybody.
How do you see the hardgoods marketplace evolving next year?
I see the market taking the “less is more” approach. We are continuing to focus on tailoring our current line and features towards each riders needs.
What are the biggest changes you’ve made to your hardgoods business model in the last year?
We have held our ground and are consistent with what we do as a brand and with our product. We are not here to develop some new gnarly technical revolution, rather continuing to focus on tailoring our current line and existing features towards each riders needs. We also strived to cover a wider range of riders, but stayed true to our image and designs that our customer loyalty is based on.
What opportunities do you see for hardgoods sales?
We have not lost sight and forgotten the shops and accounts who are the back-bone of our industry. With that said our focus is still the core snowboard accounts and continuing to give them what they want and the support and product they need. We continue to ramp up on our Women’s goods and develop a wider range of goods across the board from Men to Women.
Jaosn Kimball
Must have, new technologies have been about the only things selling at full ticket. What are you introducing that shop staff can demonstrate to customers and convince them that they have to have?
We offer a “high-end” top shelf boot for under $300USD! It has all the features and tech you need and expect in a $500 boot. Speed- Lacing, Articulating cuff, memory foam footbed, o.zone liner and our new laser-etching on the the premium outer-shell.
What overall trends are you seeing in the boot market?
Eco products, new materials, more focus on the ladies segement
What new construction techniques, technologies, or fabrics do you see breaking out next year?
I see people still doing what they can with the ECO-FRIENDLY fabrics and materials. We were one of the first to introduce a natural HEMP material on our climate model and have once again brought that same construction back in our line. It has been one of our top sellers across the line. It holds up to Mother Nature, looks great and is comfy. We also developed a new canvas material that has been a big hit with our team and retailers.
What about graphic treatments and colors?
Always bet on Black and make sure you come with a little POP. A little something for everyone with our over doing it one way or the other.
Any new trends in market segmentation?
It seems the Women still want what the guys have!? We put a lot of focus on developing our Womens footwear and do not just build a Mens boot in Womens sizes. Our Womens footwear is built on a TRUE Womens 1:1 last, so they know they are getting the right fit for their feet.
