Poacher Premium Renu (Splitboard): $1,099 & Alibi Renu: $499
atomicsnowboarding.com
Michael Hohmann:
What are the biggest trends shaping the hardgoods market for next year?
The biggest trend is the combination of camber and rocker. the best possible pop with the floating abilities of rocker.
What opportunities do you see for hardgoods sales?
We are going to focus on chains and key accounts, rental (patented PIQ system), freeride and backcountry freestyle, splitboards (patented technology), but we also have products in the pipe for the freestyle segment – these products provide state of the art technology and awesome graphics. Furthermore the lady line is the best we ever had – the set principle is taken through the whole line. In the all mountain segment we provide technology especially for beginners as well as for advanced rider who want to challange themself
Must have, new technologies have been about the only things selling at full ticket. What are you introducing that shop staff can demonstrate to customers and convince them that they have to have?
Visible technology
Technology that helps the rider to progress – snake tech 2.0
Combination of camber and rocker technology
Entry price points have ETR – Easy to Ride technologies like the ETR 3° bevel, ETR Rocker…
Matching products – set principle
Hike and Ride technology – Splitboards
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