Serenity 145: $399 & Rhythm 153: $375
academysnowboards.com
619-243-1455
Jeff Baughn/Founder:
The Rhythm is the world’s best all around freestyle board. It rips the park and the medium flex is perfect for big jumps or pow turns. The Serenity is every girl’s dream board. It has a super soft flex pattern and is easy to handle
What’s on the horizon for next year’s decks?
More reverse cambers and we are still donating 1% of ALL sales back to our scholarship foundation that gives out (4) regional scholarships a year.
What are the three biggest forces shaping the changes and developments you’ve made?
Price, flex and reverse camber.
Any new models? How about pro models? Anything going extinct?
Our TEAM Series is endorsed by Jonas Michilot.
What’s gonna be your best selling deck? Why?
Propaganda because it is “flex friendly” and easy on the pocket book and the Rhythm for riders that know what is up.
Any new materials or construction technologies?
We will be offering reverse camber option in ALL of our series.
What themes are you seeing for graphics?
We want kids to “learn something new” when they by our graphics.
What are price points doing?
We are still making the best boards and not compromising materials, but we are getting less margins for us so our dealers will get sell through.
What market segment are you focusing on?
Freestyle and everyone who loves snowboarding and has fun. More park and jibs. We are definitely making some softer flex patterns for those kids that love to butter their muffin.
