Patagonia Names New Director of U.S. Wholesale

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• July 01 2009
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Patagonia announced that veteran staff member Bruce Old has been promoted as its new Director of US Wholesale.

According to the release:

Old joined Patagonia in 1992 as a sales associate in the company’s Boston store and has run the gauntlet of jobs ever since from Boston Store Manager, to Dealer Services Manager, to his most recent dual role as Director of Customer Contact and Western Sales Manager.

“Bruce has excelled in each of his roles at Patagonia, and in this past year he and his western team have continued to grow sales in a challenging market,” noted John Collins, Patagonia’s vice president of sales, “We are confident that under Bruce’s leadership, our sales team will provide the tools and support that our dealers need to have continued success with the Patagonia brand”.

With Old in the new role, Brian Mecham will now serve as Patagonia’s Western Regional Sales Manager. Mecham joined Patagonia in 2002 and served most recently as the company’s Rockies Sales Rep. He will partner with Walt Bailey who is Patagonia’s Eastern Regional Sales Manager, and Brian Bennett, who manages Patagonia’s Fly Fishing sales force.

In light of these changes, Matt O’Connor, who is currently Patagonia’s Rockies fish rep, will replace Brian Mecham as Patagonia’s Rockies sales representative.