SIMA To Hold Sales and Marketing Boot Camp, July 9
ADMIN
- June 30 2009
- 254 views
- add a comment
Every two years SIMA releases some serious research results to its members, and now that Surf Summit has been postponed it appears that the trade association will be releasing the info on Thursday, July 9 at its Sales & Marketing Boot Camp. The event will feature a seminar on youth trends, a panel discussion on sales in today’s market and the release of the 2008 SIMA Retail Distribution Study results.
Here’s some additional information and a link to download registration forms:
“‘One of SIMA’s main objectives is to serve the surf industry as a knowledge center, and SIMA Boot Camps are a vital component of bringing that objective to life for the employees of our member companies,’ said Doug Palladini, SIMA President and Vice President of Marketing for Vans. ‘The upcoming Sales and Marketing Boot Camp is particularly relevant in that we are providing the latest industry research and trends, as well as addressing sales challenges, at a time in which the uneven landscape demands fact-based decisions.’”
‘We at SIMA are very proud to present our third Retail Distribution Study,’ commented Palladini, who will be presenting the results of the 2008 SIMA Retail Distribution Study to the Sales & Marketing Boot Camp attendees. ‘With the release of our 2008 work, we are now covering the past six years of surf retail, and each time we produce new research, the value grows. And while research data will never completely replace things such as industry knowledge, consumer understanding or just plain gut feel, it is an extremely valuable addition to making informed business decisions.’
Registration materials can be found at www.sima.com/bootcamp.aspx or BY CLICKING HERE. Pricing includes breakfast, seminars, panel discussion and is $100 for SIMA members and $200 for non-SIMA members. The deadline to register is July 2, 2009. There will be no refunds after July 2, 2009. For questions please contact SIMA Event Manager, Shannon Park at shannon@sima.com or 949.366.1164 x2.
SIMA Boot Camps are designed for companies to bring all levels of employees from any department who would benefit from the educational seminars and industry networking time. We encourage you to share this information with and invite your sales, marketing and research teams – including your sales rep force!
SEMINARS:
Seminar 1: “Youth Truths: How to Connect with Today’s Millenials” Presented By: Michael Wood, Senior Vice President for TRU
TRU is the preeminent market research and consulting firm focused on youth – advising global brand giants like Coke and Pepsi, Nike and Adidas, and MTV and MySpace. TRU works to discern and explain the emerging attitudes, values, and preferences of young consumers. Drawing from this unique vantage point, TRU vice president Michael Wood will unveil several key themes to help us better understand young people today, where they’re headed and how we can make a connection. These findings are guaranteed to inform, immerse, and inspire!
Seminar 2: Panel Discussion - “Salesmanship: Navigating Today’s Changing Market”
Moderated By: Rob Campbell / Publisher, Transworld Business
Panelists:
Jeff Moore / Vice President of Sales, Vans, Mark Weber / Senior Vice President/General Manager of Mens, Hurley; Tom Holbrook / Executive Vice President of Brand Development, Quiksilver; Greg Osthus / Vice President of Sales/General Manager Atwater
In today’s ever-changing market, sales managers and reps face a variety of issues and challenges. From changing distribution models and managing inventories, to protecting your margin/increasing business and forecasting revenues in today’s market, you’ll receive advice from some of our industry’s sales experts on how to navigate business today and prepare for the future.
Seminar 3: “2008 SIMA Retail Distribution Study Results” Presented By: Doug Palladini, SIMA President
The results of the 2008 SIMA Retail Distribution Study will be unveiled in this presentation. Be the first to see this detailed overview of the U.S. surf and skate retail market, including valuable trending information comparing the 2008 results to the results of the past two SIMA Distribution Studies in 2006 and 2004. The presentation will include overall surf and skate data and statistics covering areas such as dollar size of the markets, regional and channel differences, and comparative sales trends, as well as the methodology used to conduct the study.
QUESTIONS? Contact SIMA Event Manager, Shannon Park, at shannon@sima.com
Future Boot Camps include Communications Boot Camp on October 15, 2009 and Art and Design Boot Camp on November 12, 2009. Check the SIMA Web site for more information on upcoming Boot Camps and registration materials as they become available.”
»
