Vail Resorts 360 and National Forest Foundation Distribute Funds for Conservation Projects on White River National Forest
Press Release
- May 27 2009
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Vail Resorts 360 and the National Forest Foundation (NFF) have announced the third annual round of funding for conservation projects as result of their fundraising partnership that began in September 2006. Twelve local nonprofit organizations will receive $311,476 to implement conservation projects on Colorado’s White River National Forest where Vail Resorts operates Vail, Beaver Creek, Breckenridge and Keystone mountain resorts. Since the program’s inception, Vail Resorts and the National Forest Foundation have granted more than $1.2 million to community organization focused on improving trails, wildlife habitat, watersheds and overall forest health.
Vail Resorts’ partnership with the National Forest Foundation is part of the Company’s new Vail Resorts 360 program. The program was launched in 2008 in an effort to create more focused charitable giving and make a larger contribution to the local community. Vail Resorts 360 is made up of three very important company initiatives: charitable giving, employee engagement in local communities, and environmental stewardship programs.
To help support the NFF Ski Conservation Fund, Vail Resorts offers its guests the opportunity to contribute to the fund when they purchase ski passes, lift tickets and hotel rooms. Each dollar contributed results in $1.50 awarded for on-the-ground conservation funding through the National Forest Foundation. Award recipients stretch this further with additional contributions resulting in more than $4 in conservation benefit for every dollar contributed by Vail Resorts guests.
Projects were selected from proposals submitted by local community-based organizations that implement action-oriented on-the ground projects that engage the public in addressing pressing conservation needs on the White River National Forest. Each directly improves the condition of the forest in a measurable manner and directly involves and benefits surrounding communities.
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