Skullcandy Sets Sights On $100M In Sales

mike lewis

• April 22 2009
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Remember when you were little and didn’t want to hear something and would stick your fingers in your ears and yell? There may not be a correlation here, but people seem to have traded their fingers for earbuds and headphones during the current recession.

According to the Salt Lake Tribune, Skullkcandy’s sales have skyrocketed from 1.3-million dollars in 2005, to being on track to surpass the 100-million dollar mark this year.

“There’s a rumor that there’s a recession,” said Jeremy Andrus, president of the Utah-based Skullcandy headphones company. “But we’re not feeling it.”

Such bravado demands numbers to back it up, and Andrus freely offers the statistics to underscore the success of the innovative company, launched in 2003, which makes headphones and other personal audio products for a low-attention-span generation interested in listening to music all the time.

Last fall, the company had about 30 employees. Today, it has more than 60. In September, Skullcandy was named the 31st top entrepreneurial success by Inc. in its annual “Inc. 5,000 List,” an honor roll of the 5,000 fastest-growing privately held companies in the U.S. The magazine also rated the company No. 1 on its list of Top 100 Consumer Product Companies.