Quiksilver Signs Licensing Deal With CHF

mike lewis

• April 21 2009
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Roxy bedding from Quik’s previous home lines licensee.

Quiksilver has entered a license agreement with CHF Industries, which makes curtains and bed and bath lines, to produce a line of home products for its Quiksilver and Roxy brands.

Quiksilver had previously had a different licensee for home products, which were available at retailers such as Bed Bath & Beyond . Quik’s new licensee, CHF, sells its products under a variety of brand names, including a private line for Donna Karan.

According to CHF’s release:

“Partnering with CHF Industries allows us to further our vision of creating a complete lifestyle company,” said Steve Tully, president, wholesale, Quiksilver Americas.

“CHF plans to translate the surfing and boardriding culture of Roxy and Quiksilver into home by using the brands’ mountain and wave logos on products with innovative constructions and colors,” said Joan Karron, executive vp, CHF.