Vail’s CEO On The Industry’s Future
mike lewis
- April 03 2009
- 471 views
- 11 comments

Former Vail Associates President Mike Shannon and current Vail Resorts CEO Rob Katz discuss customer centric strategy.
This week, the bigwigs from the ski and mountain resort industry got together in Keystone, Colorado to discuss the heavy issues weighing down the world and their mountains. While the snow piled up outside, showing the silver lining that has helped the industry not dive as deep into negative waters as much of the economy, heads were put together to discuss ideas to meet these problems. Many of the lessons are applicable to all in our industry, and the following videos provide some invaluable insight.
Vail Resorts CEO Rob Katz
Dr. Lalia Rach is an internationally recognized researcher and speaker on trends, branding and marketing in the global hospitality industry, and advises senior level executives at many of America’s leading companies on these topics. For the past 12 years, she has administered undergraduate, graduate and continuing education programs at the NYU Tisch Center.









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