EVENTS: group Y Panelists Discuss Brand Collaborations
kailee bradstreet
- March 26 2009
- 955 views
- 5 comments
The latest group Y event was held Wednesday, March 25 at The OC Tavern and featured a panel discussion on the benefits and drawbacks of brand collaborations. Panelists included New Era’s Strategic Business Unit Manger Braden Dahl, and 686’s VP of Marketing Kristin Cusic and President and Creative Director Mike West.
TransWorld Business, event co-sponsor, was on the scene and Publisher Rob Campbell acted as moderator, leading the panelists through a lively discussion that focused on the legal aspects of brand collaboration, as well as what it benefits it brings to a brand besides increasing the bottom line.
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March 26th, 2009 at 1:54 pm
Nice, cool event. way better than that event I went to with S. CA Action Sports group. too many suits there.
March 30th, 2009 at 4:47 pm
and we couldn’t get a vid or MP3
March 30th, 2009 at 4:50 pm
Am I missing a link here? Is there only pics?
No vid or even MP3 of this?
March 30th, 2009 at 5:55 pm
non-existent video is group Y’s fault, not TW’s. should be up shortly… thanks for asking tho.