DC Opens Flagship Store on Vegas Strip

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• March 20 2009
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DC is opening a new door in the Miracle Mile Shops in Vegas at Planet Hollywood. The store will feature men’s product exclusively.

According to the press release:

“We’ve had great success with the brand in Las Vegas,” said Kelly Magrath, DC’s Vice President of Marketing. “It is a natural progression for DC to open a flagship store in a city that caters so well to consumers and the growing action sports industry.”

The store will carry apparel, footwear and accessories, as well as DC’s Skateboarding and LIFE Collections, which includes DC athlete signature models and DC Special Projects™. Later in the year the store will introduce a wide variety of men’s DC seasonal snow products, including outerwear and snowboarding boots and boards.

DC Las Vegas is located at 3663 Las Vegas Blvd South, # D4 in Las Vegas, NV. Since the opening of the first flagship store in New York’s popular Soho shopping district in the spring of 2006, DC has opened flagship stores in Park City, UT., Los Angeles, CA. and most recently in Irvine, CA.