SIA Trade Show Stat Wrap Up

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• March 16 2009
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SnowSports Industries America (SIA) sent out a press release today detailing the final numbers for this January’s show, the final in Las Vegas.

According to the release:

Exhibiting companies at the Show represented over 95% of the market share for the alpine and snowboard sectors. With over 348,254 net exhibit square feet and 453 exhibitors representing nearly 887 brands exhibiting in over 3,400 booths – showcased the latest trends, innovations, product lines and styles, for ski, snowboard, cross country, AT, telemark, snowshoe and fashion.

The SIA.09 buying power index, measured by Leisure Trends Group, topped out at 80.1% for the U.S. retail buying power. Accordingly, SIA reported that buyer attendance was down 5% from last year recording 4,542 buyers from 1,424 buying managements.

Over 90 new exhibitors featured products ranging from apparel and outerwear to accessories, equipment and the latest tools to enhance performance on/off the slopes.

For more examples of new products launched at the show – check out the SIA.09 New Product Directory, available to download on snowsports.org, in the Media Center.

Even with the difficult economy, SIA.09 was able to accomplish its main goal of bringing the industry together. “We came into SIA 09 with 93 appointments booked and by the end of the show we had shown the line to almost 200 shops. We had incredible walk-by traffic that allowed us to expose the brand to way more retailers than we had ever anticipated. Word-of-mouth buzz at the Show is one of the most powerful forms of communication a brand like ours can hope for. The SIA show continues to deliver us tremendous retail and media exposure and we are anticipating that Denver will do exactly the same,” said Maxx von Marbod, Sales Director, Spacecraft.

Join us for the SIA.10 SnowSports Trade Show in Denver, CO, January 28-January 31, 2010 with an on-snow demo and festival February 1 & 2, 2010, location to be determined, Colorado.