Liftopia Doubles Number of Partner Resorts

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• March 12 2009
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Picture if Orbitz or Priceline sold lift tickets and you’d have a pretty good idea of the business model for Liftopia.com. The company, which was launched in October of 2006, has been plodding along trying to garner acceptance with the ski resort industry until taking off this season.

According to an article on Techcrunch:
Liftopia has seen 4x growth year over year in terms of gross bookings and has done nearly $2 million in sales this season (which still has around six weeks left to go).

Now some of the larger resorts are beginning to take notice: Liftopia recently announced that a number of major Tahoe resorts, including Alpine, Sierra-at-Tahoe, Mt. Rose, and Boreal, have signed on to participate. To entice these larger resorts, Co-founder Ron Schneidermann says that the company makes joining Liftopia as easy as possible, with no contract lock-in and the ability to discontinue the service whenever they’d like

Schneidermann acknowledges that Liftopia is still relatively small, with only around 5,000 visitors a day. But he’s optimistic about the company’s future, and it certainly seems on its way up. The obstacle now is to make ordering lift-tickets online as common as it is with airline tickets - and for 33% off, I doubt it will be too hard to convince people.

Here’s a more comprehensive list of the site’s largest resorts:

Park City, Utah
Snowbird, Utah
The Canyons, Utah
Copper Mountain, CO
Winter Park, CO
Durango, CO
Taos, NM
Sierra-at-Tahoe, Lake Tahoe
Alpine Meadows, Lake Tahoe
Mt. Rose, Lake Tahoe
Whiteface, NY
Sunday River, ME