Cold Distribution, LLC,  announced it has signed Artec rider Johnny Miller to its Wire Core Strap (WCS) program. The Gumby like binder straps are formable for easy access, one-footed, long lasting, mustache making fun.

Here’s some info from the press release and your chance to get your hands on some WCS’s:

Cold Dist. LLC is proud to announce signing Johnny Miller as the first team rider for our WCS Wire Core Strap program.  We wanted a rider as innovative as our straps and Johnny’s super technical, extra fun style of riding is exactly what WCS is all about.  Johnny will make sure the full benefit of our straps is revealed as he continues to take his snowboarding to zany new heights with WCS.
With dramatically increased strength benefits and a reformable flex that allows riders to keep straps out of the way for serious one footed and no footed maneuvers, WCS straps add safety and performance to any conventional binding.   But don’t just take our word for it. We will be giving away free sets of WCS straps at our SIA Booth #D74 to all pros, dealers and product managers who come by to check us out.  We will also be on hand at the WWSRA Mammoth Demo days February 10-12.  So come by our booth in Vegas or see us in Mammoth to bend some straps and ride the future of binding strap design.

Tags: Johnny Miller, WCS Straps

This entry was posted on Thursday, January 8th, 2009 at 1:03 pm and is filed under NEWS. You can leave a response, or trackback from your own site.