2007/08 SIA Snowboard Sales Summary

mike lewis

• December 03 2008
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Each year, SnowSports Industries America compiles its Intelligence Report from over 10 different snow sports industry studies to give members a comprehensive view of the year that was.  It’s nearly 300 pages of analysis include participation data, ski area visits, business trends, demographics, merchandise distribution, and more. Last season’s report just came out and found that snowboarding was a 475 million-dollar business domestically. Here’s who spent those dollars where.

Note: Snowboard apparel sales were up 8% in specialty shops, an increase that was eclipsed by the 164% increase in online sales of snowboard apparel in 2007.08.

Note: Internet sales had the highest average price tag of all channels for every category other than bindings.

Stay tuned to the December issue of Transworld Business for SIA’s initial sales numbers for Aug - Oct 2008.

SIA provides the most reliable, relevant and current information possible about the snow sports market.  SIA collects data directly from consumers, suppliers, retailers, and independent research firms.  SIA triangulates data from multiple sources to provide members and research subscribers with a robust view of the snow sports marketplace that includes aggregate results along with the ability to drill down to granular detail. For example, Retail Audit subscribers can see top line data and drill down to the SKU level and examine various measures at the product level.  Intelligence Report readers get participation data, retail sales, economic impact, retail store distribution, and detailed analysis by snow sport category.  For more information on research, membership, or to purchase reports, visit snowsports.org or contact SIA Director of Resarch Kelly Davis at kdavis@snowsports.org.