Surf Hardware Int. (FCS) Sings New Distribution Deal With Headhunter

Press Release

• November 21 2008
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Surf Hardware International (SHI) is proud to announce that effective 9/1/08 Headhunter Sunscreen will be distributed both domestically and internationally under the SHI umbrella. Surf Hardware International has regional offices in the U.S., Europe, Japan, with the corporate headquarters based in Mona Vale, NSW, Australia. This will give Headhunter the opportunity to expand their already successful surf sunscreen globally and offer up a quality action sports sunscreen to a much broader territory where ever the surf is found. SHI products are sold and distributed in over 60 countries worldwide.

“Surf Hardware Int. is a perfect fit to distribute Headhunter products. Joining forces with the largest global surf accessory company can only improve Headhunter’s overall brand awareness and growth opportunities”, comments co-owner Doug Littlemore. He further goes on to say “Combining forces from leaders in their respective categories, under one roof, is a win-win situation for all consumers. Not only does this make Surf Hardware Int. more complete in their overall categories but it also fulfills the retailer needs from a customer service, logistics, and shipping standpoint being a more complete one-stop-shop.”

Additionally, East Coast retailers will benefit from a quick order turnaround and reduced shipping expenses from Surf Hardware’s Florida warehouse in Indian Harbor.

Bryant Leach, US Regional Manager also commented “The Headhunter opportunity came to light earlier this year when Doug, Drew and I were discussing the strengths of the FCS and Headhunter brands and how Surf Hardware’s extensive distribution and product range would be a perfect match for Headhunter.”  A meeting was immediately scheduled between John Dummett, 13 year veteran and CEO of Surf Hardware, and Doug and Drew Littlemore. John quickly built global consensus with the other Regional Managers in Japan, Europe and Australia and we were able to put a plan into action and by September 2008 SHI was distributing Headhunter.

Co-owners and founders Doug and Drew Littlemore have integrated their office into the US headquarters for Surf Hardware in San Diego and continue to drive Product Development and US Marketing for the brand. Headhunter Sales in the US will be managed by SHI Sales Operations Manager Ryan Hartegan.
Headhunter looks to expand their range in Spring 2009. Their sunblock range will grow with new products including new formulas, higher SPF’s, larger sizes, and more color choices. In addition to suncare, Headhunter will be expanding their headwear line to include in-water hats and caps, bush hats, straw (lifeguard) hats, and fitted caps.

Joining forces with the largest global surf accessory distribution chain (SHI) will brand Headhunter as the leading surf sunscreen on the planet and will enable their product to be carried in more retailer doors, at more surf specific destinations, all over the world. Everyone at SHI and Headhunter is excited about our expanded distribution and we all look forward to providing a proven range of surf-tested sun protection products.