RVCA Announces European Strategic Partnership

Press Release

• October 09 2008
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OFFICIAL PRESS RELEASE - Costa Mesa, California, October 2008 - Set to further develop its European operations, RVCA is proud to announce a strategic partnership with Medinvest and Tradegroup, Europe’s leading distribution and licensee partners.

Having already sold to many of Europe’s major markets (UK, France, Spain, Portugal, Germany, Italy, Scandinavia, Switzerland and Greece to name just a few) for the past three years, RVCA will focus on further expansion within the European market in the seasons to come.

Based out of Marseille, France, Medinvest (controlled by Michel Gamet) will be accountable for the backend logistical operations of RVCA in Europe, while Tradegroup, headed by Marcus Prosch in Stuttgart, Germany will handle all sales and marketing.

Having been strategic business partners for many years, Medinvest and Tradegroup are responsible for successfully launching brands such as Volcom in the European market.

“The potential for RVCA in Europe is huge. RVCA’s clothing and accessories collections fit in line with European standards and trends, and its brand concept of mixing art and action sports through its development of the ANP – Artist Network Program–is revolutionary. We are confident the European market will fully embrace RVCA as has already been done in the USA” says Marcus Prosch.

Commencing this strategic relationship for Summer 2009, RVCA is excited about the potential of seriously entering the European market.

“While we have experience and history that RVCA can succeed within the European market, we understand that Medinvest and Tradegroup are the experts at brand development in Europe, and we are thrilled about the potential of developing further for local European needs” says PM Tenore, RVCA’s Founder and Creative Director.