OFFICIAL PRESS RELEASE - FOR IMMEDIATE RELEASE: October 9th, 2008 – How should companies incorporate the ever-growing demand for philanthropy into their existing marketing plans and brand identities? Is there ever a “right time” to branch out into charitable giving, or is it always appropriate and timely? Is it better to build a stand-alone charity arm, or to use an existing brand image as a launching pad? How and why do companies make the leap into philanthropy when times are tough?

The next group Y panel discussion will cover these topics and more on the evening of Wednesday, October 22nd at Quiksilver’s world headquarters in Huntington Beach, California. Our expert panel will examine and discuss their strategies, findings and personal experiences in the hybrid world of action sports and giving back.

group Y is excited to be hosting a knowledgeable and experienced group of panelists, including:
Kim Novick, Development Director, Tony Hawk Foundation
Julie Cordua, Communications Director, (RED)
Vipe Desai, Founder, Project Blue
Ryan Ashton, Director, Quiksilver Foundation

For complete bios on our panelists, please visit the group Y website, www.groupYnetwork.com.

Doors will open at 6:30 p.m. and the panel will begin at 7:30 p.m. sharp. Admission is $15 for pre-registration and $20 at the door. This is an RSVP-only event. For more information and to RSVP, please visit our website.

About group Y: group Y is a collective of marketing & communications professionals founded with the intent to assist in fostering relationships between others within our sphere of Action Sports, Youth Marketing and Entertainment. Hosting marketing-focused panel discussions and talks, group Y has been a vehicle for shared insight via top executives from Roxy, Verizon, Quiksilver, Oakley, Billabong, MySpace, just to name a few.

Founded in 2006 and with a current membership base of over 1600, group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at www.groupYnetwork.com.

Tags: group y network, quiksilver

This entry was posted on Thursday, October 9th, 2008 at 3:08 pm and is filed under NEWS. You can leave a response, or trackback from your own site.