Core Retail Report: Boardshort Stats From the ActionWatch Panel
ADMIN
- October 09 2008
- 940 views
- 8 comments
AS REPORTED IN OCTOBER TRANSWORLD BUSINESS:
The boardshorts product class was the third-highest volume apparel class in the ActionWatch Retail Panel during the latest twelve-month period tracked (following fleece tops and T-shirts). It is a very competitive class, although the top five brands own almost 70 percent of the class’s market share in the core retail channel. It is also interesting to note that, although the market is very small in price points over 79 dollars, we are seeing increasing sales at higher price points with some even surpassing 80 dollars. All data on this page includes sales from the August 2007 through July 2008 time period except in the timeline graph.
- Cary Allington
AVERAGE BOARDSHORT SALES PER STORE AND AVERAGE MARGIN IN 2007
PERCENT OF BOARDSHORT SALES BY GENDER
BOARDSHORTS - UNIT SALES BY PRICE POINT
BOARDSHORT STATS BY GENDER
About ActionWatch:
The ActionWatch Retail Panel includes more than 150 surf/skate independent specialty shops across the U.S. and is growing rapidly as more retailers join the free program. Retailers who participate get free access to a set of 50 reports updated each month. Retailers interested in joining the ActionWatch Retail Panel can get more information at actionwatchreports.com.
All ActionWatch reports are made from the aggregated data of the participating retailers, which are located throughout the U.S. and vary in size from 750-square-foot shops to stores over 10,000 swuare feet. Data is collected monthly from electronic reports submitted by the participating retailers.
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October 9th, 2008 at 2:28 pm
i bought a pair for about 55 bucks nice volcom modtech i’ve had them like two years now and they’re still rollin
October 9th, 2008 at 6:02 pm
how much are those hurley phantoms? $80? they mustn’t be selling many if it’s in the 2% category
October 10th, 2008 at 9:51 am
Still have to say that O’neill Superfreaks are the shit!
October 31st, 2008 at 7:15 am
Arbor’s bamboo shorts are where it’s at.
October 31st, 2008 at 12:10 pm
Oakley has some pretty sick boardshorts in the 4 way stretch category.
August 10th, 2009 at 2:53 pm
THEY HYPERFRAKS AT $75 ARE AN INSANE PAIR OF TRUNKS AND SELL TROUGH IS AMAZING. SUPERFREAKS ARE ALWAYS SECOND BEST HERE. THEY WORK WELL WITH SHORT GUYS WHEN THOSE TRUNKS HANG WAY BELOW THE KNEES. GIVES YOU THAT STRETCH LIKE NO OTHER.
GET'EM