OFFICIAL PRESS RELEASE - Irvine, CA (October 8, 2008) – La Jolla Group today announced that it has appointed Tunia Kaawa as its new Vice President of Sourcing and Production. Kaawa will report to Toby Bost, Chief Executive Officer, and will be based out of the La Jolla Group offices in Irvine, California.  Kaawa’s role reflects the company’s commitment to foster and grow all of the La Jolla Group brands that include O’Neill Clothing, Lost Clothing, Metal Mulisha and Rusty.  In this newly created position, Kaawa will lead the La Jolla Group’s sourcing and production for all four brands.

“Tunia comes to us with a wealth of experience and is a tremendous addition to our team,” said Bost. “Her expertise solidifies our commitment to continue to grow all of the La Jolla Group brands and to become the leading action sports company.  We are stoked on the current momentum of all our brands and are looking forward to continued growth in 2009.”

Prior to her new role, Kaawa spent the last 20 years “growing up” within the action sports industry.  In her most recent position, Kaawa was the of Senior Vice-President of Production for Quiksilver in Huntington Beach, CA. “I am thrilled to join the La Jolla Group’s management team and am confident that with all of our collective experiences, we will catapult our brands to the forefront of the action sports industry,” said Kaawa.  “The words “quicker, faster, better” represents just the beginning of the core values that will form the foundation of the sourcing and production departments. I am honored to have this opportunity, energized by the possibilities, and ready to begin this new chapter in my career.”

About La Jolla Group
La Jolla Group Inc, a privately funded corporation, was formed in 1992 with the acquisition of the O’Neill Clothing USA license from Jack O’Neill and family in Santa Cruz, CA.  Based on the successful formula applied to O’Neill Clothing, La Jolla Group has expanded its portfolio by acquiring the licenses for Lost Clothing, Metal Mulisha, and Rusty.

For more information on the La Jolla Group brands, visit oneill.com, metalmulisha.com, rusty.com, and lostenterprises.com

Tags: La Jolla Group, lost clothing, metal mulisha, o'neill clothing, rusty

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