AS REPORTED IN OCTOBER TRANSWORLD BUSINESS:

Surfride
Oceanside, California
surfride.com

With locations in Oceanside and Solana Beach, the good folks at Surfride are no strangers to Transworld employees. But that doesn’t mean we’re the only ones keeping them in business. A booming online store and more than 30 years of history make this shop a strong player in the SoCal surf market.

BEST SELLING CATEGORIES

1. Wax:
Yep, wax. This could have something to do with Surfride’s premium location in downtown Oceanside, just a quick walk away from several prime surf spots.

Best Selling Brand: Sticky Bumps
The name says it all really.

Best Selling SKU: Sticky Bumps Cool
The water temperature’s starting to drop, and that means it’s time to retire the warm water wax, which was a best-seller at Surfride during the summer months.

2. Surfboards:
There’s a ton of wax moving out the doors of Surfride, and it’s all got to go somewhere. New surfboards occupy the second slot on the best sellers list.

Best Selling Brand: Channel Islands
A good CI is a must-have for any SoCal surfer.

Best Selling SKU: Channel Islands Flyer and Biscuit
The Flyer and Biscuit models from CI come in at a dead tie for best-selling board, followed closely by the Channel Islands Pod shape.

3. Boardshorts:
Item number three that all surfers must have is a good pair of boardies. Luckily for Surfride, they have one of the best selections in the business.

Best Selling Brand: Hurley
Hurley’s made a big push with their boardshorts this year, with tons of stretch and new materials. It’s paying off at the register.

Best Selling SKU: Hurley Phantom
The Phantom takes the honor of top trunk at Surfride. Runners up are the Comp and Advantage models from Hurley.

Tags: channel islands, hurley, oceanside california, surfride

This entry was posted on Tuesday, October 7th, 2008 at 9:24 am and is filed under Best Sellers, FEATURES. You can leave a response, or trackback from your own site.