OFFICIAL PRESS RELEASE - BURLINGTON, VT (September 25, 2008) — Burton Snowboards announces the release of It’s Always Snowing Somewhere, a double feature, double DVD snowboarding movie on sale now at Burton Flagship stores and select retailers worldwide.

“It’s Always Snowing Somewhere” features scenes from a never-ending winter with the Burton team traveling from the southern to northern hemisphere riding parks, pipes, pow, big mountain lines and jibs from Alaska to Argentina. The movie features action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz, Peetu Piiroinen and the Smalls Team, Burton’s crew of riders that range from six to 14 years old.

It’s Always Snowing Somewhere will retail for $29.99 in the United States. VAS Entertainment, a market leader in the distribution of action sports DVDs, is currently distributing the movie worldwide to specialty shops and national retailers.

This fall, Burton will bring the riders starring in the film to cities in North America, Europe and Asia for movie screening parties and autograph signings. Stay tuned for details about the “It’s Always Snowing Somewhere” movie tour.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit http://www.burton.com.

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