OFFICIAL PRESS RELEASE - MIAMI–(BUSINESS WIRE)–Adrenalina, a retail entertainment destination designed for extreme sports enthusiasts, announced Friday, September 5, that the Company will partner with Zoo York, a Marc Ecko Enterprises action sports brand, to build its brand platform through Adrenalina’s innovative retail concept.

Adrenalina will prominently showcase Zoo York, the East Coast’s largest action sports company, as one of its premier brands through its multiple marketing and retail efforts, including the Adrenalina television program, lifestyle magazines, and event-driven promotional opportunities. Launched in 1993, Zoo York features skateboards and skater-influenced t-shirts, jeans, hoodies and accessories.

“One of the most exciting names in skateboarding, Zoo York is the perfect brand for Adrenalina, and we look forward to promoting it at our new 12,000 square foot location in Tampa, as well as through our other marketing and retail resources,” said Jeffrey Geller, President of Adrenalina. “As Adrenalina continues to build its profile as the ultimate extreme sports destination, we are enthusiastic about building our relationship with Zoo York.”

Adrenalina has retail locations in Miami and Orlando, Florida, and has stores under construction in Tampa, Florida, Alpharetta, Georgia, Plano, Texas, and Denver, Colorado. Furthermore, the Company has signed leases in Houston, Texas and East Rutherford, New Jersey.

About Adrenalina:
Adrenalina pioneered and branded “The Extreme Store” concept, which showcases top-quality athletic apparel, equipment and accessories in a fun, engaging retail entertainment format. Building on the popularity of the Adrenalina TV program, Adrenalina stores feature the FlowRider® wave machines for which it has exclusivity in retail locations. With over 1 million visitors to the stores per year, Adrenalina locations average 10,000 square feet and carry the best in extreme sports apparel, footwear, equipment and accessories from industry leaders and fashion brands such as Quiksilver, Billabong, Volcom, O’Neil, Reef, Crocs and Ed Hardy. Adrenalina has retail locations in Miami, FL; and Orlando, FL; and has locations under construction in Tampa, FL; Denver, CO; Alpharetta, GA; and Plano, TX. The Company has also secured additional prime locations in Houston, TX and the New York Metro market. Adrenalina (AENA) is quoted on the Over The Counter: Bulletin Board. For more information, please visit www.adrenalinastore.com.

Tags: adrenalina, zoo york

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