OFFICIAL PRESS RELEASE - VIRGINIA BEACH, VA. (July 28, 2008) - FEW New Zealand, a lifestyle apparel brand for men and women, proudly announces the addition of Global Sales Manager Fran Frost.  Frost has accepted the position with excitement and a focused vision to expand the sales department at FEW.

“As global sales manager for FEW, Fran will be responsible for formulating successful sales goals and expanding the company’s retail presence within the action sports apparel industry,” said FEW Founder Kena Lucy. “Fran brings a great deal of working knowledge and savviness that will be an asset in helping to grow the FEW New Zealand brand.”

Frost has been actively working within the action sports industry for more than seven years.  His various positions include owning and overseeing the start-up of an apparel brand, owning and managing a core retail shop and also working as an independent sales rep, which have all entrenched in him a deep understanding of sales, allowing his innate talent to shine.  Frost maintains a positive attitude and the energy and enthusiasm that are needed to fill the position of global sales manger at FEW.

Although a native to the United States, Frost will relocate to New Zealand to ensure that the true roots of the brand remain strongly entrenched in FEW.  “I’m excited to be working for FEW,” said Frost.  “There is so much potential for company growth.  I look forward to achieving the goals we have set and to further generate global brand awareness.”

ABOUT FEW-New Zealand
FEW New Zealand is a clothing company established to engage, inspire and educate cross-cultural exchange through clothing, sport, art and music. FEW is grounded in surfing, snowboarding, skateboarding and provides a portal into the New Zealand way of life through clothing that reflects the culture graphically, culturally and athletically. FEW aims to provide a springboard for the youth to capture and explore individualized raw moments through their participation in sports, communication and their life journey. Visit www.few.co.nz for more details.

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