2nd Annual S3 Supergirl Jam at the U.S. Open Surfing

Press Release

• July 15 2008
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OFFICIAL PRESS RELEASE - LOS ANGELES (July 14, 2008) – When the 2nd Annual S3 Supergirl Jam hits the sands of Huntington Beach from Friday, July 25 through Sunday, July 27, fans will be treated to the best in all-female action sports competition, musical entertainment and activities geared to thrill today’s young “actionistas.“

The S3 Supergirl Jam kicks off on Friday, July 25, with a skateboard bowl competition and continues throughout the day with free skateboarding clinics for girls of all ages provided by Skatelab. On Saturday, July 26, the competition line-up is jam-packed, including preliminary rounds of the skate street contest, the skate vert best trick contest, the Supergirl Junior Pro surfing finals and the inline rail jam best trick contest. The S3 Supergirl Jam fun continues on Sunday beginning with the snowboard rail jam (yes, snowboarding on the beach!), the skate street finals and a half-pipe exhibition featuring superstar Fabiola da Silva and five other top pros.

Throughout the weekend, fans can also enjoy interactive sponsor booths. Paul Mitchell will be providing haircuts for a donation, Dibs® Ice Cream Snacks will provide free samples, and Cosmo Girl will be giving away prizes via their prize wheel.  Members of the Blue Water High cast and S3 Supergirl Jam ambassadors — X Games gold medalist and professional skateboarder Lyn-Z Adams Hawkins; professional surfer Kassia Meador; inline skating sensation Fabiola da Silva; and Olympic medalist and ESPY-nominated action sports snowboarding star, Gretchen Bleiler — will be available for meet and greet autograph sessions.

Friday’s events will culminate with a free afternoon concert on the beach headlined by California’s own, The Donnas.  Brett, Maya, Allison and Torry will hit the stage with their girl-powered rock-n-roll excitement.  The sassy quartet is best known for their hits, “Take it Off” and “Don’t Wait Up for Me.”  Opening for The Donnas are new teen sensation, The Clique Girlz, featuring sisters Destinee (13), Paris (12) and best friend Ariel (13).  With big voices, love of music and dance and a friendship that spans nearly their entire young lives, The Clique Girlz are sure to bring exuberance to the Supergirl Jam Village.

Event goers can sign up for a Supergirl SMS text which allows subscribers to receive periodic text message updates to their mobile phones about the events, product information and general Supergirl interests. Fans can simply text the word “Supergirl” to “58671” on their mobile phone to receive updates. The SMS text is available for U.S. mobile subscribers including Alltel, Boost, AT&T, Dobson, Nextel, Sprint, T-Mobile and Verizon subscribers.  The cost for the service is free but standard message rates apply.

The S3 Supergirl Jam is part of GO211 Live, California’s longest running action sports and lifestyle festival.  In addition to showcasing the world’s largest professional surfing competition, the 2008 U.S. Open of Surfing, the GO211 Live festival village will also boast many activities for the action sports enthusiast young and old. The innovative Go211.com “Soul Bowl” on July 24 features several of the world’s best skateboarders and BMX riders, and three times daily top freestyle motocross athletes will perform high-flying stunts during the action-packed FMX Air Shows.

Highlights from the S3 Supergirl Jam will be packaged for television by action sports event and television producer, ASA Entertainment, and aired later this year as part of ASA’s CBS Sports television programs, as well as on other networks such as VERSUS, Fuel TV and Fox Sports Net.  Coverage of the Supergirl Jam Junior Pro also will be streamed live on Go211.com. More event information, including an event schedule can be found at www.s3supergirljam.com, www.beasupergirl.com and www.actionsportstour.com.

About the S3 Supergirl Jam Producer, ASA Entertainment:
A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, California is the largest action sports event and television production company in the world.  The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross, snowboarding and music. Its events are broadcast on CBS, Spike, VERSUS, Fuel TV and Fox Sports Net domestically and distributed to more than 1 billion HH globally throughout Asia, Europe, USA, Africa, Canada, South & Central America and Australia. ASA’s properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours.  As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports.  For more information visit,  www.asaentertainment.com.

About Go211.com
Go211.com is the leading community and video site for lifestyle sports created by and for action sports athletes and enthusiasts.  It’s the place to hang with the Pros and friends to get behind-the-scenes video, blogs, photos, webcasts and podcasts from featured contributors along with other action sports fans.  Go211.com offers a broad range of exclusive content submitted directly from the athletes and events.  The current Go211 Pro Team roster includes Danny Kass, Jeremy Jones, Christian Hosoi, CJ Hobgood, Donny Robinson, Hannah Teter, Danny Davis, Andy Finch, Joey Bradford, Ross Powers, Holly Beck, Alise Post, Clay Marzo, Mary Osborne, Courtney Conlogue, Danny Caluag, Mike Losness, Seth Wescott, and Kelly Clark, among others.

About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Comics:
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations.  DC Comics’ Web site is located at www.dccomics.com. SUPERGIRL and all related characters and elements are trademarks of and © DC Comics. (s08)