La Jolla Group announced that the company is opening the doors to its first O’Neill Clothing flagship store, located in Anaheim, California’s GardenWalk shopping district. The 3,350 square foot store features the latest collection of O’Neill clothing, footwear, accessory, and wetsuits.

The company hired Verdego Design to outfit the interior of the store, which incorporates several interesting design elements. Verdego Co-founder Tatiana Barhar, a native of Chilé, has worked with several companies in the industry including Quiksilver, Vans, DC, Reef, and Stüssy. According to O’Neill, the company used ecologically friendly materials through out the store.

The cash wrap is centrally located and O’Neill is calling the area surrounding it “The Hut” because it draws cues from Jack O’Neill’s original shop in Santa Cruz.

O’Neill had another area of the store called “The Wave Wall” designed to capture the surf essence of the brand. The idea is to give shoppers the feeling of standing under a peeling wave. The “Wave Wall” is
backed by a large underwater image of a kelp forest, which the company says supports the ideals of
the Jack O’Neill Sea Odyssey and underwater education programs.

Aside from aesthetically appealing features—like lamps made from thousands of drinking straws that embody sea urchins, and a cash wrap covered in hand painted O’Neill images—the store is built to function as an efficient retail environment. Coolest feature? The fitting rooms feature walls and cushions that are made of O’Neill neoprene wetsuit material.

Make sure to check out the photo slide show below:

Tags: Add new tag, anaheim, boardshorts, Flagship, oneill, retail, store, surfing, wesuits

This entry was posted on Monday, July 14th, 2008 at 7:39 pm and is filed under FEATURES, NEWS, PHOTOS, SHOP NEWS. You can leave a response, or trackback from your own site.