OFFICIAL PRESS RELEASE - Industry News, July 8th, 2008 - Vertra Elemental Resistance, is proud to welcome 2007 Association of Surfing Professionals (ASP) World Champion Mick Fanning of Australia to their international roster of athletes. Mick highlights an already stacked team that includes a couple of his grommethood idols in Taylor Knox and Shane Dorian.

As this is hitting the press, work has already begun on a line of Mick Fanning Signature Sunscreen products.  In the meantime, Fanning is more than comfortable with the Vertra line that is currently being offered on the market. When asked by his management during the initial stages of the dealings about his confidence in the brand, Mick replied, “I used to use different sunscreens all the time but I find that having Vertra on is really good. I simply don’t get burnt with it.”

According to Vertra President Bobby Higa, “When Shane-O (Dorian) first opened up a dialogue with Mick, Mick told him that the bottom line for him promoting any product was that he truly had to believe in it.  For Mick to say that he was stoked on our line was fulfilling in itself… but for him to actually come on board and put his name behind the Vertra brand is certainly a defining moment for our young company.”

Higa added, “Mick is a proven performer and his global popularity will no doubt help drive sales and increase Vertra’s presence in marketplaces around the world.  We are extremely grateful to Mick and we look forward to growing alongside him and his career for many years to come.”

For more info on Mick Fanning, please visit www.mickfanning.com.au.
For more info on Vertra, please visit www.vertra.com.

About Vertra Inc
Vertra Inc was established in 2004.  With backgrounds in both the surf and cosmetic industries, the founders felt the timing was right to introduce a premium line of suncare products into the action sports world.  After three years of R&D by their world class team of athletes, Vertra’s premiere line launched in the Spring of 2007.  Quality is the brand’s top priority and all Vertra products carry the Skin Cancer Foundation’s Official Seal of Recommendation. Vertra is also the Official Suncare Provider for the Hawaiian Lifeguard Association, the unified voice of Hawaii’s world renowned water safety officers. Vertra products can be found in finer surf, snow and specialty shops nation wide and around the world.

Tags: asp world champion mick fanning, vertra elemental resistance

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