RepSpark Hits the Surfwear Industry as Newest SFM Technology
OFFICIAL PRESS RELEASE - RepSpark Systems has released an unprecedented web-based SFM (Sales Force Management) solution designed specifically for the footwear, apparel and accessories/hard goods industry. The RepSpark solution provides the sales force with intelligence and sales power through a sophisticated, yet easy to use real-time order entry application.
RepSpark Systems presents robust to-the-minute sales and inventory information, as well as sales history and order management information through a multitude of easy to run reports. In addition, RepSpark provides sales managers with a territory planning module and management dashboard. RepSpark also has B2B functionality to allow retailers to place orders 24/7. The bolt-on solution is sold as an individual per user license and can be quickly and painlessly integrated with any existing back-end ERP System.
Sanuk National Sales Manager, John Gothard, claims, “RepSpark gives me the tools to capitalize upon selling trends immediately. I don’t have to wait for month end reports.”
RepSpark Systems also allows for the ability to market direct to the retailer with line updates, athlete news and promo products. The system creates an instant focus for the reps on business related to company specifics (best sellers, promo items) and the marketplace as well. In essence, the welcoming page of the solution is free relevant information communicated directly to both reps and retailers. It is direct decimation of information every time someone logs on.
Without the need to re-enter information, another client, Sanuk, was able to reduce its customer service team by 50 percent, freeing up the remaining employees to focus on retail customers instead of order entering orders. “We were able to pay for the system with that savings alone,” says Dac C1ark of Sanuk (SIMA’s Footwear Brand of the Year, Apparel Magazine’s Top 50 Innovators and Footwear Plus’ Product of the Year).
One of the biggest difficulties with integrating a system like this is having the reps buy off on it. It has to be easy to use and worth their extra 15 minutes to learn how to use it. Tony Casella, a rep for well over a decade declares, “RepSpark is by far the most effective, time efficient and professional sales tool that I have in my arsenal of sales tools. If sales reps today believe there isn’t a War On The Floor in each and every account, they need to wake up and smell the coffee. With gas prices reaching record high’s and traffic in many areas deadlocked, time is money. RepSpark allows me to service each and every account better than my competition knowing where each order is, when it has or will ship, and more importantly RepSpark gives me the ability to have the answers to the retailers questions on the spot instead of telling them you need to call my Customer Service dept. This puts me in a league of my own when it comes to servicing my accounts better than the competition. Remember what it was like to drive in your car without a GPS system-getting lost, wasting valuable time? Seriously, would you ever get into your car without your GPS now? RepSpark is my GPS system for anything and everything related to my accounts and sales information at Sanuk. Without RepSpark, I would be lost. If you don’t have it, you have no idea what you are missing out on.”
Retail users also support the system. Brendan O’Reilly from SpyderSurf says, “The ATS function in RepSpark is an invaluable tool that allows us to accurately place our at-once orders. This is especially useful when checking the immediate availability for Special Orders, which our customers really appreciate. We wish all of the companies we work with used RepSpark.”
The creators of RepSpark have been in the apparel industry for numerous decades and have personally used the system for over five years. RepSpark is excited to release this product to ensure the sales force is not left in the dust as retailers depend more and more on their own sophisticated POS systems. This system was created with the sales force in mind and has been field tested to ensure optimum quality, functionality and ease of use.
For more information, visit www.repspark.com, call 949-707-2323 or email Meghann Butcher at mbutcher@repspark.com or Peter-PT-Townend “The Mate!” at ActivEmpire@aol.com.

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