OFFICIAL PRESS RELEASE - Santa Monica, CA. (June, 2008) – On July 20, French surfwear company Oxbow is officially celebrating the launch of the brand into the U.S. The public will have a chance to meet the legendary big wave surfer for an autograph signing session, from 2 to 4pm at the Oxbow store location in Santa Monica.

“Oxbow has sponsored me for almost 20 years: from my first experimentations with speed sailing in Europe and tow-in surfing in Maui in 1990 to the millennium wave in Teahupoo in 2001, and today, I am very proud to be associated with the launch of Oxbow in the U.S.” explains Laird Hamilton.
Customers of the store will not only be given the one-time opportunity to meet Laird Hamilton, they will also enjoy 25 % off of all purchases made that day.

The Santa Monica location is the first Oxbow store to open in the United States. Located at 131 Broadway in Santa Monica, CA, near the Third Street Promenade, the store is within walking distance of the beach and at the center of shopping for residents and visitors, making it a prime location.

About Oxbow:
Since its creation in 1985, Oxbow has catered to a broad market within the field of board riding sports. With its pre-eminence in lifestyle fashion, Oxbow’s philosophy embraces the combination of technology, creativity and innovation. Offering a wide range of products to countries throughout the world, Oxbow surfs between the oceans and mountains; two elements the brand has always explored. In 1991, Oxbow re-launched the World Longboard tour and supported the very best riders such as Laird Hamilton and Jason Polakow. Today, with more than 50 sponsored athletes around the world, Oxbow continues to support the diversity of action sports.

For more information about Oxbow, please visit www.oxboworld.com

Tags: laird hamilton, oxbow

This entry was posted on Friday, June 27th, 2008 at 3:35 pm and is filed under NEWS. You can leave a response, or trackback from your own site.