OFFICIAL PRESS RELEASE - NEWPORT BEACH, Calif., June 11, 2008-Worried about soaking your MacBook
while you check Surfline updates poolside? With this concern in mind, TAVIK and Isis Dei have teamed up to release a product that supports both fashion and function-a water-resistant laptop sleeve tattooed with
TAVIK’s signature “Crossfire” pattern.

United by their goals to blend the worlds of music, art and action sports, while focusing on art-inspired consumers, the partnership between TAVIK and Isis Dei comes naturally:

“We are always looking to expand our product base with new and different ideas and we’re stoked to team up with Isis Dei to spread TAVIK’s core values and fashion through this unique item. The innovative neoprene
material used by Isis Dei is the perfect way to appeal to the art savvy fans and the surf/skate/music communities as a whole,” said TAVIK co-founder, Erik Paulsen.

In addition, the wetsuit-inspired cover will not only protect your laptop from liquids, bumps, and bruises, but it is also available in multiple sizes: 13″-14.5,” 14.5″-15.4,” and 15.5″-17.1.” Get it while they last by clicking right HERE.

About TAVIK
Rooted in the ocean, mountains and streets, TAVIK is a grassroots brand at its core.  Driven by the constituents of the Southern California community, the genesis of the TAVIK movement was natural yet
spontaneous. The brand knows its consumer at their most intimate, basic level.  It speaks to multiple age groups simultaneously-from the core youth market to maturing, refined athletes.  Offering high quality products that are set apart by their unique design and comfort, TAVIK allows individuals to freely express themselves. TAVIK has no boundaries. To learn more about TAVIK, go to www.TAVIK.com.

About Isis Dei
Isis Dei is founded at the intersection of technology and fashion. The brand reflects the eccentricity and creativity of the younger generation, marketing products with funky-fresh designs and aesthetically appealing textures. Isis Dei products can be seen on some of the most influential DJs and extreme sport riders in the world. To learn more about Isis Dei, go to www.IsisDei.com.

OFFICIAL PRESS RELEASE - Future Fins is proud to announce that Kauai boy Sebastian “Sea Bass” Zietz has joined the Future Fins team.  Hailing for Kilauea, Kauai, Sea Bass is following the footsteps of fellow Kauaians Dustin Barca, Bruce, and Andy Irons.

“If you saw Sea Bass tear up the waves in Hawaii last winter like I did, you’d know that this kid has a lot of potential, not to mention he is a good kid in and out of the water”                      -Tim Milliken, Future Fins Team Manager

Because Sea Bass is such a progressive surfer and an all-around nut, he is a perfect match with Future Fins.  He will be a key aspect to our R&D department who has plenty of prototypes for him to test.

Welcome to the team Sea Bass!

OFFICIAL PRESS RELEASE - Seasoned skatepark contractor Brent Kronmueller and his team just sank the last nail into the new 2008 CPH street course. DVS European Marketing Manager Mathieu Tourneur says Kronmueller and his team completely gutted the old park and started from scratch to arrive at this year’s street-inspired layout.

“It was Brent’s attention to detail that really puts this year’s course in a league of its own,” says Tourneur.

According to Copenhagen Skatepark Manager William Frederiksen this year’s layout will provide skaters with tons of new and creative obstacles. “The new layout includes a grass gap, a pier 7-inspired manual pad, a ghetto bank, a golden hand rail, and loads of other goodies,” he says. “The new course provides great lines and will definitely put the pros’ creativity to the test.”

The CPH Pro will be taking place in Copenhagen, Denmark on June 27-2. For more information, visit www.dvsskate.com.

On the latest installment of Up Front, Arn Menconi, Executive Director of SOS Outreach, interviews RRC Associates Director Nate Fristoe about RRC’s research on the ski/snowboard industry and viable ways to grow the sport.

To view the episode click here.

OFFICIAL PRESS RELEASE - Surfersvillage Global Surf News, 16 June, 2008, Venice Beach - Approximately 200 guests including clients, editors and colleagues from the fashion & media communities joined SnL at The Mission on Thursday June 12.

Highlights of the event included putting in place of the traditional gift bag, “bag-less” gift bags were handed to each guest informing them that SnL would be donating a meal in their name to the Los Angeles Mission as a thank you for attending the event.

ATTENDANCE:
MANUFACTURERS Lucky Brand/Barry Perlman
& RETAILERS: Hot Kiss/Jay Kester
Colcci U.S./Roberta Cysne
Fire/Jay Heidhues/Andrew & Barbara Strasmore
Rocket Dog/Malia O’Brien
Matisse/Michael & Michelle Katz
Waveyard/Richard Mladick
Ultimate Border/Tim Hoover

For more information about SnL Communications, visit www.snlc.net. Here are some photos from the evening:

OFFICIAL PRESS RELEASE - Denver, Colo. – June 17, 2008 – Colorado Ski Country USA (CSCUSA) today announced that Melanie Mills has assumed the role of president and CEO of the 45 year old not-for-profit trade association. The CSCUSA board of trustees named Ms. Mills to fill the position at the Company’s Annual Meeting and Forum last week and the change took effect on June 13th.

“Melanie’s passion for the ski industry, combined with her experience in the organization and her keen grasp of the big picture for Colorado tourism, made her the obvious and unanimous choice of the Ski Country board,” explained Tom Jankovsky, chairman of the Colorado Ski Country USA board of trustees.

As president and CEO of CSCUSA, Mills will provide leadership and strategic direction for the association. She will oversee the development and implementation of programs for the organization’s various departments including public policy, marketing, communications and operations. Additionally, Mills will work closely with CSCUSA members, the CSCUSA board of trustees, other industry associations and state tourism entities to further amplify CSCUSA’s voice for Colorado skiing.

“We are thrilled that Melanie will be the new president and CEO of Colorado Ski Country USA. Under her guidance CSCUSA has very successfully represented all of the ski areas, our partners in providing fabulous outdoor recreation opportunities in Colorado. She sees the forest with out losing sight of the trees,” said Rick Cables, regional forester for the United States Forest Service.

Colorado Ski Country USA represents 22 Colorado ski resorts. CSCUSA was formed 45 years ago as a way for its members to collectively promote Colorado as the premier ski destination. “This organization has done great things for Colorado skiing and I intend to continue those efforts in my new role within the company,” explained Mills. “We will continue to promote Colorado skiing through marketing efforts that include international, domestic and online initiatives, as well as through public relations and public policy. Additionally, CSCUSA will continue to execute programs that support and benefit it’s members, for example the Colorado GEMS program, Lean to Ski and Snowboard and the 5th and 6th Grade Passport, through which more than 145,000 5th and 6th graders have been introduced to the sport of skiing and snowboarding,” Mills continued.

Mills has been with CSCUSA for more than 14 years and was previously executive vice president of public policy. During her tenure as EVP of public policy, Mills has represented the ski industry on matters from immigration policy to ski safety legislation, to public lands issues to I-70.

Prior to joining CSCUSA, Mills was an attorney and practiced law with the firm Arnold & Porter in that firm’s Washington, D.C. and Denver offices.

As the first president to rise up through the Colorado Ski Country USA ranks, Mills is the 10th president of the 45-year-old association and is the first woman to hold the position. She is a graduate of Amherst College and Northwestern University School of Law.

Melanie and her husband Greg reside in Denver, are the parents of two young sons and enjoy skiing, hockey and spending time outdoors as a family.

OFFICIAL PRESS RELEASE - Soléo Organics Sunscreen is an all natural and organic sunscreen product. Originally developed in Australia, Soléo Organics Sunscreen is the most natural and innovative sunscreen in the world.

Soléo Organics Sunscreen is a healthy alternative to common synthetic sunscreens and completely free from chemicals, including: Chemical UVabsorbers, Chemical Preservatives, Titanium Dioxide, or Parabens. Designed as a consumer friendly, biodegradable, and safe alternative to common synthetic based sunscreens, Soléo has been innovatively formulated according to Naturopathic principles without the use of any chemical UV-absorbers, titanium dioxide, or synthetic preservatives. Our mission is to provide high quality, world class skin care using all-natural and organic ingredients, in order to offer health conscious consumers an effective alternative to chemical-based products.

Created in Australia, Soléo is a major advancement in sun care technology for it is water resistant, neutrally scented, has a low skin irritation factor, and contains natural organic ingredients. The Skin Elements formulas (SE Formula™) are a unique combination of cutting edge science with all natural and organic ingredients. After seven years and over $6 million invested, our highly skilled team of Naturopaths and Formulating Chemists, utilizing the latest technology available, developed the SE Formula™. Our products use only natural and organically sourced ingredients and adhere to Naturopathic principles for holistic
health and well being. Soléo Organics All Natural Sunscreen is biodegradable, thereby leaving no environmental footprint.

Soléo Organics All Natural sunscreen provides protection from both UV-A and UV-B rays, is SPF 30+, and is highly water resistant. Tested by our team of surfing professionals under some of the most harshest conditions, Soléo held up under intense inwater trials. Soléo Team riders include World Champion Colin McPhillips, Josh Baxter, Sunny Garcia, Shane Beschen, Travis Mellem, Gavin Beschen, Chris Ward, Arron Cormican, and Kala Alexander.

Free from chemical components, Soléo is safe for the whole family including babies and expectant mothers. Soléo not only protects your skin from the harmful effects of the sun’s rays, but it also nurtures your skin by providing essential nutrient rich, anti-oxidant, natural, and organic ingredients. This also makes Soléo beneficial for your skin and a great choice as a daily moisturizer.

Key ingredients are specially selected based on scientific research and any recognized skin irritants are avoided. Skin Elements choose not to use any of the following: parabens or any other synthetic preservatives, chemical UV-absorbers, petrochemicals, mineral oils, artificial fragrances or colors, synthetic surfactants like sodium lauryl sulfate, genetically modified ingredients or ingredients containing synthetic by-products. Skin Elements products are GMO free and never tested on animals.

Soléo Organics Sunscreen contains the following ingredients: Grapeseed oil, sunflower seed oil, vegetable oils, Cera alba, Capric/caprylic triglyceride, Candelilla Cera, Macadamia seed oil, Lecithin, Theobroma grandiflorum seed butter, Green tea leaf extract, Roman Chamomile flower extract, Safflower seed oil, Cucumber extract. Active Ingredient: Micronized zinc oxide 22.3%.

“Dew Underground” creates unprecedented media experience highlighting culture surrounding AST Dew Tour. Television show will premiere June 30 at 8:30p.m. ET/PT.

Los Angeles, CA - FUEL TV, the only television network dedicated to the lifestyle of action sports; PepsiCo’s Mountain Dew brand; and AST, the umbrella brand and organization of today’s most prestigious action sports events, are pleased to announce an unprecedented media venture with a new entertainment series titled “Dew Underground.” The initiative incorporates on-site experiences at each 2008 AST Dew Tour stop, and short-form content distributed through multiple distribution platforms including linear television, websites, and other digital outlets.

“Dew Underground” will first come to life in each AST Dew Tour city with the immersion of fans in a state-of-the-art event and studio show experience. This experience takes consumers beyond the competition, providing unique access to the culture of the cities associated with the tour, showcasing local artists and musicians, and featuring internationally renowned professional and local athletes. “Dew Underground” highlights the rich and diverse lifestyle of self-expression that surrounds action sports and will be hosted by pro skater, artist and co-owner of Stereo Skateboards, Chris Pastras.

The “Dew Underground” television show will combine in-studio segments recorded at the AST Dew Tour with segments produced in each tour city. “Dew Underground” segments will air as interstitial content during AST’s live broadcasts on NBC. The initial 30-minute “Dew Underground” television show will premiere on FUEL TV on June 30 at 8:30pm ET/PT, and will re-broadcast multiple times the following month.

“Dew Underground” content will be posted on the FUEL TV, Mountain Dew, and AST websites, as well as on Hulu.com and myspace.com. In addition, FUEL TV will make “Dew Underground” podcasts available via iTunes.

“We’re very excited about our new partnership with Mountain Dew and the AST Dew Tour to produce this new show and distribute this content across our multiple platforms,” says CJ Olivares, FUEL TV’s General Manager. “This show will highlight the new era of content distribution and how FUEL TV works directly with partners to create unique branded content that maximizes their exposure.”

“Dew continues to push the limits in its action-sports activation,” says John Stamatis, Senior Marketing Manager, Pepsi Sports Group. “The days of screaming at the audience are over. Dew sees two-way dialogue as critical to connecting with today’s hard-to-reach teen. The onsite experience will definitely be unique and localized, with some of the key content from the local market living on air and online. If your activation isn’t cool enough to film, then you shouldn’t be doing it at all!”

The “Dew Underground” initiative compliments FUEL TV’s extensive coverage and support of the AST Dew Tour. FUEL TV has been a broadcast partner with the AST Dew Tour since its inception, and FUEL TV commits more than 200 hours annually to coverage of the AST Dew Tour across various shows.

FUEL TV’s news show, “The Weekly Update with Boost Mobile,” develops dedicated AST Dew Tour recap shows after each stop, which broadcast on both FUEL TV and Fox Sports Net.

FUEL TV’s daily show, “The Daily Habit,” has featured numerous AST Dew Tour competitors, and the segments are timed to promote each stop of the tour. FUEL TV’s signature video diary, “FIRSTHAND,” has featured top AST Dew Tour athletes including Bucky Lasek, Ryan Sheckler, Nate Adams, Travis Pastrana, and Ryan Guettler.

About FUEL TV

FUEL TV is the only action sports cable and satellite network in the U.S. FUEL TV’s programming covers the lifestyle and culture of skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. Through its original and commissioned series and specials, short-form content, films, and prestigious event coverage, the channel features action sports athletes — in motion and in exclusive interviews — emerging musicians, celebrities, and breaking news. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in more than 25-million U.S. homes. FUEL TV also has dedicated networks in Australia and Portugal and its content is viewed in more than 100 countries internationally. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit fuel.tv.

About AST

The Action Sports Tour (AST), owned by NBC Sports and MTV Networks, is the recently created umbrella brand and organization of the world’s most prestigious action sports events. Currently the AST consists of two national tours, one international event and an amateur series: AST Dew Tour (debuted in 2005), AST Winter Dew Tour (debuting in 2008), AST China (debuted April 2008), and Free Flow Tour (debuted in 2005). The AST properties are home to 280,000 spectators each year and broadcast in 100 countries and 280 million homes worldwide. The AST Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool. Each event features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross. At seasons end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. Key lifestyle elements at each Tour event include the Festival village, specialty competitions, and live cutting edge music. The AST Dew Tour partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Wendy’s, Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, Mongoose®, Nike 6.0, NowWhat.com and Verizon Wireless.

About Mountain Dew

Mountain Dew is a product of Purchase, N.Y.-based Pepsi-Cola North America, the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Pepsi-Cola North America’s other brands include Pepsi, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About “Dew Underground”

In 2008, action sports fans have the chance to experience the AST Dew Tour like never before. Only Mountain Dew takes consumers beyond the competition by providing unprecedented access to the cities, culture and athletes surrounding the tour. “Dew Underground” will highlight the best in music and art from every city and bring it to fans like never before with the help of FUEL TV.

“Dew Underground” comes to life at each tour stop by immersing fans in a state-of-the-art event and studio show experience. From checking out the local art gallery to viewing a live studio show, fans will have the opportunity to interact with Mountain Dew like never before. Be sure to check it out next time the AST Dew Tour comes to your town!