Lexani Enters The Skate Shoe Market
adamsullivan
- May 20 2008
- 3,180 views
- 18 comments
Lexani, a well-known luxury rim and wheel brand, branched into the footwear department last year. Now, with the help of veteran pro/designer Felix Arguelles, they are dipping into the skate-shoe market as well.
The brand launched with two styles in late 2007, online through lexani.com, branching out soon after into brick-and-mortar retail. “We started to seed the market with small numbers through independents,” says Lexani Lifestyle’s Carlos Parrot. When asked if the distribution channel will become more mainstream, or remain in core shops and boutiques, Arguelles points to Lexani’s popularity as a factor. “I believe the crossover appeal will mean larger distribution at first, but what I designed is reflective of both [mainstream and core], as I am. I proudly pop a tag on a skate shirt and hit a red carpet affair, I feel my shoe design should reflect the same.” Arguelles’ career began in 1987, and he has designed apparel and footwear for Adio, Converse, and even Big Black. He says the partnership with Lexani is a natural step for both parties. “I do ‘me’ wherever I’m at,” he says. “I’ve been in the game too long to let people dress me, design for me, or put me out there in a way I wouldn’t agree to be seen.” Arguelles will work on design and marketing, but will remain in the spotlight as well. “As a professional skateboarder, I find the most fun in challenging myself. That’s why I’ll still skate a contest here and there, or get shook out on the streets.” Arguelles’ model, the El Gato, was added to the BTS 08 line in hi and low versions. The shoes are currently available in chain stores like Finish Line and WSS.
In skateboarding, the shoes are currently endorsed by Arguelles and World Industries pro Curtis Colamonico, but the brand has celebrity appeal far beyond that, with Snoop Dogg, Master P, comedian Eddie Griffith and more. The celebrities are featured in Lexani’s magazines and DVDs, which are all available on the Web site.
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May 20th, 2008 at 4:38 pm
so lame, this wont go anywhere.
May 20th, 2008 at 4:50 pm
Werd this is wack. Just some dude trying to increase his cash flow. No roots!
May 23rd, 2008 at 9:46 am
Why they hell would you think this is a good idea? What kind of shop would carry this garbage? Snoop Dogg? Curtis Colamonico? Are you kidding me?
May 23rd, 2008 at 2:41 pm
next thing you know, plan b and dc are gonna start making rims. oh crap. they already do….
May 25th, 2008 at 6:15 am
They look great. Y’all are just some average message board haters anyway. Skateboarding has always had many sides and many styles. I’d buy these WAY before I’d rock f-n Nikes. How can you say “no roots” when they went straight to Felix A. to design…whatever man, whatever.
May 25th, 2008 at 12:32 pm
HAHAHAHA….BWAAAAAAAHAHAHAHAHAH!! HOLY SHITY SHOES BATMAN!
Felix sucks so bad…wow. “…Shook on the streets”.
BWAAAAHAHAHAH!
May 25th, 2008 at 2:26 pm
didnt i see these at “la 5 y 10″ in TJ???
May 27th, 2008 at 7:05 am
i wouldnt wear them, but jesus, skateboarding really can’t see past the halfcab. ballsy move though, with every other company pulling back and going under. Duffs, Adio,
May 28th, 2008 at 9:50 am
No thanks.
May 28th, 2008 at 10:13 am
well, at least all the 40 dollar-tshirt hip hop wannabe skate shops have a shoe brand to carry now.
July 29th, 2008 at 6:44 pm
HEY FELIX DO WHAT U DO SCREW EVERY HATER THAT HAD SOMETHING NEGATIVE TO SAY HATERS WILL HATE DOCTORS SAY ITS A KNOWN FACT..
September 18th, 2008 at 10:37 am
Funny thing is the haters are always in some code name !?!
Man up and put your name to something and have some reasoning behind your statements cause none of you are funny…
Worse is using Scuba Steve or Diddy’s name… I would have just heard it from them if that was their opinion… Jeez!
I have a website and a myspace you can all communicate with me directly instead of speaking behind my back , but i prefer real names pussys!
TRANSWORLD and friends thanks for the continued support I do it for us and skateboarding !
Haters, Hate on… you’ll still never be!
peace,
Felix
October 6th, 2008 at 9:57 am
Hating on the new is so wack. The reason anything ever gets better is because people like these guys change the game. I SAY BRING THE CHANGE, THE KICKS ARE SICK.
October 6th, 2008 at 10:37 pm
Hello Felix, my name is Dan Watson. I live in Saskatoon, SK, Canada. My e-mail address is the_dizzah@hotmail.com.
These shoes are terrible. I used to think you were dope, but riding/designing for a rim company’s shoe company is really really whack. At lease Nike, Adidas, Converse, et. al were already making shoes. What the fuck does a rim company have to do with shoes? Moreso, what the fuck does a rim company have to do with skateboarding? No matter how you spin it (no pun intended) or act like this is “fresh”, or you are “shook on the streets” because you’ve been around for so long, there is absoloutely nothing cool about riding for a shoes made by a rim company. Nothing.
Yours sincerely,
A hater not using a code name.
October 25th, 2008 at 12:19 pm
those look like supras
and if you think about when supras and nikes came out people thought it was stupid but look how great they are doin
November 2nd, 2008 at 11:50 am
felix your whack,jus acept it and get on with making as much money as you can,and retiring as soon as.shit yall could be chilling next to a pool in some foriegn country with hot chicks suckn on ya fool if you sell your soul to the next shit gimic crud company and …oh wait you already did…hmmm..
November 18th, 2008 at 3:48 am
these shoes r hot. If nike came up why not lexani. They look durable. U cant hate on him,hes doing hid thing. Hes a great skater. He paid his dues.Big Up Felix.
December 20th, 2008 at 7:29 pm
ID WEAR THESE IF I WANTED TO LOOK LIKE A FAGGOT