Imperial Motion, a lifestyle company based out of Tacoma, Washington, has taken an interesting approach to promote their brand and grab the attention of the surf, skate and snow industry. Shying away from traditional marketing techniques, Imperial Motion has turned its seasonal catalog into a magazine entitled “ZEEN” that serves as an expression of the brand and as a way to increase their exposure in the action market. Has it worked? Go here and decide for yourself.

Tags: Imperial Motion

This entry was posted on Wednesday, January 9th, 2008 at 11:15 pm and is filed under NEWS. You can leave a response, or trackback from your own site.