Five years of work, and the beanie brand is making heavy strides in the beanies market. Josh Sherman, founder and CEO, talks about the brand's history and where they're going.
Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation Founded in 2001 by Burton Snowboards, anon had a modest start, launching at retail with four goggle styles. Today the brand has evolved its collection to include a much larger selection, and seen the addition of 22 helmet styles. All in all, the brand has come into its own while sticking to its DNA of stylish and technically innovated product. For next season, anon is introducing its first Repeatable Impact Helmet in partnership with G-Form, as well as its new Flex Shell helmets. The brand is also carrying over some of its technology into the youth collection, with The Define, a two-in-one helmet and goggle pairing that keeps the goggles in place and in the proper position. “I started snowboarding when I was 15 because my brothers were all snowboarders,” says anon Brand Manager Stephanie Kohn. “Just in terms of product that’s available it’s completely night and day. Trying to get a snowboard, outerwear, or anything that was the right size, it was slim pickings. Now it’s incredible what all the brands in the industry have done to support women’s snowboarding.” She continues on: “For Burton and anon, we’re at
With two years of business under their belt, OurCaste's Mike Quinones and Matt Davis discuss new directions in the outdoor lifestyle market, product refinements, and being friends with so-called competitive brands.
Editor’s Note: On the heels of Knowshow, Sean Miller closes his series, What Model is Best For Canada? Distributor or Direct?, with how to best form an efficient operations plan within the Canadian market. Starting with registering the brand with Canada Revenue, Miller breaks apart the best ways, step-by-step, to grow your brand logistically within Canada, outlining both 3PL or direct from the US warehouse distribution. Operations Well-executed operations are just as important in Canada. The retail and consumer landscape demands the same expectations when it comes to delivering on time. Retailers like Sports Chek (FGL), Zumiez and Nordstroms have detailed vendor compliances so it’s important to address how your approach operations. First and foremost, a brand needs to establish itself in Canada by registering with Canada Revenue. This allows a company to obtain a Canadian tax ID. The company can now collect and remit Canadian taxes as needed. You will also need a CA number (equivalent to RN number) or have your full business address on your labels. Knowshow, Canada 2015 Once your establish to import into Canada, there are two main ways to look at getting product to your customers; via your US warehouse or using a 3PL (third party warehouse). There
Vans VP and GM, North America, Doug Palladini weighs in on what it takes to bring the US Open of Surfing to life and what the future holds after this year.
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