DC Co-Founder Ken Block Hosts Launch Event for New Clothing Line, Video
ADMIN
- May 27 2009
- 3 comments
DC invited more than 150 media, athletes and industry VIPs to witness the launch of company co-founder Ken Block’s new clothing line, DC Rally Teamworks Collection, and to preview his new video, Gymkhana TWO at an exlusive event at the Port of Los Angeles on May 26. The video, which will be released to the public on June 1, was produced to promote the Rally Teamworks Collection and features Block behind the wheel of a rally car, not to mention a special appearance from Rob Dyrdek. The launch party also gave attendees the chance to ridealong with Block in his new Subaru Impreza WRZ STI at the same location where Ghymkhana TWO was filmed.
Here’s more information from the crew at DC:
“OFFICIAL PRESS RELEASE - On Tuesday, May 26th DC and Ken Block hosted an exclusive event at the Port of Los Angeles to launch Block’s DC Rally TeamWorks Collection and to preview his latest video project, Gymkhana TWO, a week before its official dcshoes.com/auto launch on June 1. More than 150 media, athletes, and industry VIPs joined Block for the premiere, including Rob Dyrdek of MTV’s, “Rob Dyrdek’s Fantasy Factory.” Select guests took the passenger seat with Ken Block for a ridealong in his new Subaru Impreza WRX STI on the location where the Gymkhana TWO video was filmed.
Gymkhana TWO officially launches Ken Block’s first-ever TeamWorks Collection with the best infomercial ever. Relying on Block’s expertise behind the wheel of a rally car as the cornerstone, the video takes infomercials to the next level. Produced specifically to market Block’s first-ever Rally TeamWorks Collection, the new video is filled with great driving stunts, surprises, explosions, and a guest appearance from Dyrdek.
The TeamWorks Collection was created to honor Block for all of his achievements, and includes two pairs of shoes, a reversible windbreaker, T-shirt, sweatshirt and hat. Block’s design inspirations for his collection all stem from his Gymkhana TWO car, and each feature his rally sponsors’ colorways and graphics.
For more information on Gymkhana TWO, Block’s DC TeamWorks Collection, behind-the-scenes footage, photos, exclusive interviews, contests and more, visit DC’s new rally blog at www.dcshoes.com/auto.
The Gymkhana TWO press event was brought to you by Subaru, Monster Energy and BFGoodrich.”
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