Mahfia Sessions Powered by Group Y Wraps Up Successful Event During B4BC’s Shred the Love In Mammoth Lakes
Reporting: Lauren Machen | Photos: Arlene Ibarra Photography/MAHFIA
MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, just wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA.
The weekend kicked off on Friday as women from all around gathered for drinks and chatted with fellow peers, both familiar and new, at Mammoth’s newest hotspot, Underground Lounge. Saturday’s schedule was filled with Shred the Love events which raised close to $8K for B4BC’s breast cancer educational outreach programs and the designated local beneficiary, Mammoth Hospital’s Cancer Care Fund. Check out the photos from the day right here:
In the evening MAHFIA SESSIONS continued, hosting six of the industry’s most influential women and true pioneers of women’s snowboarding, who sat comfortably at the Underground Lounge in a casual round table setting, offering up details about what it took to get women’s snowboarding to where it is today. The panel of women included Lisa Hudson (B4BC co-founder, former Marketing Director at Airwalk, Owner & President of Black Sun Productions), Kathleen Gasperini (B4BC Co-Founder, founding editor of Snowboarder magazine, SVP of Label Networks), Miki Keller (former VP Marketing at Morrow, founder of Women’s Pro Motocross Championships), Gaylene Nagel, former Marketing Director at Sims & Lifestyle Marketing at Electronic Arts, owner/president of M3 Mobile Marketing, Shannon Dunn-Downing (former professional snowboarder, 2X Olympian) and Cara-Beth Burnside (former professional snowboarder, Olympian, skateboarding pioneer and co-founder of Hoopla Skateboards). MAHFIA founder Kim Woozy led the conversation as each woman shared insight into how females can continue to set the bar and elevate in a community that has been dominated by men for decades.
“Interacting with the girls that attended the event was really incredible,” commented Miki Keller. “It is so exciting to know there’s so much passion in these females for action sports! And being there with the B4BC event made it extra special.”
Stay tuned to MAHFIA.tv and groupynetwork.com for a video recap of the panel and more MAHFIA SESSIONS events coming to the Pacific Northwest, Los Angeles, Palm Springs, and New York in 2014. B4BC’s Shred the Love tour wraps up in Lake Tahoe with events from April 4-11. Visit B4BC.org to get involved.