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Backcountry.com Hires New Director of Brand Marketing

After 8 Years at Scott USA, Adrian Montgomery Joins Backcountry

The online retailer of premium outdoor gear, Backcountry.com, is proud to announce the hiring of Adrian Montgomery as its new Director of Brand Marketing. Montgomery’s extensive background in the cycling industry brings a new dimension to Backcounrty.com, as they have been looking to focus on and expand their own bicycle branch of the company . Check out the press release below.

PARK CITY, Utah (June 27, 2013) — Online specialty retailer of premium outdoor gear, Backcountry.com, is adding some marketing muscle to its team. Today, the online retailer announces the hiring of Adrian Montgomery as Director of Brand Marketing. With more than eight years of experience as marketing director at Scott USA in Ketchum, Idaho, Montgomery brings expertise and in-depth knowledge of brand communications and marketing strategy to Backcountry.com. Montgomery will begin his new post at the company’s Park City headquarters on July 11.

“We’re delighted to have Adrian join our team,” said Scott Ballantyne, CMO at Backcountry.com. “He not only brings the bicycle industry experience that we desired, but he also gets people who enjoy the outdoors. The bicycle business is a major part of our growth strategy and I’m confident that he can help us realize our goals.”

Well known in the cycling industry for his professionalism and infectious personality, Montgomery will coordinate and manage Backcountry.com’s internal and external brand communications strategy and provide public relations direction. Montgomery will work with the marketing team on athlete relations, campaign development, and brand messaging across the company’s outdoor and cycling business channels.

“I’m fired up to get started,” said Montgomery. “The growth potential for the bicycle business at Backcountry andCompetitive Cyclist are tremendous and I’m really excited to implement marketing strategies targeted for e-commerce. The bike consumer has an appetite for a rich online shopping experience to research and compare products, however most brands cannot capture the sale. The capabilities Backcountry possesses for delivering a finished bicycle product at the consumer’s doorstep, ready to ride, is powerful. I’m also thrilled to help connect people to their outdoor passions, and I’m definitely an enthusiast of many outdoor activities outside of cycling.”

To contact Adrian Montgomery, email him at: amontgomery@backcountry.com.

For more about Backcountry.com, visit: www.backcountry.com.