What’s this? Tommy Hilfiger with a surf line. Yes, it’s true and sounds vaguely familiar. Tommy Hilfiger launched the Surf Shack collection with collaborations by Arts Production Fund, and includes beachwear, shoes and sandals, watches, bags and sunglasses.
The line also includes limited edition surfboards by five well renowned American contemporary artists – Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon.
The collection will be sold at select stores in the US as well as on their Surf Shack bus which will be traveling the states setting up pop-up shops.
“The collection represents the Tommy Hilfiger brand’s love of blending East Coast prep with West Coast cool, and I’m honored to have the artists’ surfboards included in the program,” says Hilfiger. “Art plays a significant role in my own design process and I’m always inspired to collaborate with great artistic talent.”