Ah, the official first day of summer is nearly upon us. For surf retailers, we hope that means an influx of groms hitting the shop to get their surfboards dialed in for the next few months, and there’s no better way to support that local stoke than creating an event, promotion, social media campaign, or some other grassroots effort around International Surfing Day.
Now in its ninth year, International Surfing Day (ISD) continues to unite surfers around the world to celebrate the sport of surfing, while raising awareness and showing appreciation for our coastal environments. On the retail side, SurfRide is partnering up with Channel Islands and TransWorld SURF to host a demo day at Buccaneer Beach in Oceanside—a perfect way to raise awareness around ISD, the shop and it’s location, and provide surfers a chance to try out new boards and get stoked.
“What better way to break up your work week than to sneak out and go surf!” says Surf Ride on its blog. “Whether you have to dawn patrol it, surf after work, or sneak out all day; go surfing. CI will have their demo truck, with tons of boards to try. Don’t miss it.”
Globe partnered up with the Surfrider Foundation this year as well, and will host a beach clean up and surf session at Hermosa Beach Pier. The event boasts free breakfast and a chance to win a prize pack for those who head out to the beach to participate. The party starts at 7 a.m.
“Part of the beauty of International Surfing Day is that people everywhere can celebrate and give back,” said Surfrider Foundation Director of Marketing & Communications Laura Lee. “Whether that’s paddling out for the very first time, sneaking in a quick session with friends, or picking up trash at your local beach, ISD is as big as you make it.”
The history of surfing and the characters that shaped it are diverse. The sport has grown from a relatively underground cult following to a billion-dollar industry. ISD, which was founded officially in 2005 with a smattering of local surfers congregating at their breaks across the United States, and has since expanded to more than 200 events in 30 countries worldwide, according to the Surfrider Foundation. That’s some impressive growth!
Weigh in below in the comments to share how you are celebrating International Surf Day, and be sure to hashtag your Instagrams with #ISD to be part of the surf community spirit today.
International Surfing Day June 20th
WHAT: Get ready to paddle out and celebrate surfing during the 9th Annual International Surfing Day. Observed globally on June 20th International Surfing Day celebrates the sport of surfing and helps raise awareness about issues facing our oceans, waves and beaches.
In addition to giving back by volunteering their time, people can also join or renew their membership to the Surfrider Foundation by participating in a special ISD membership drive.
WHO: Join the Surfrider Foundation’s Huntington/Seal Beach and Newport Beach Chapters and Global Headquarters as they celebrate International Surfing Day with a beach cleanup, surfboard and SUP demos and lessons, yoga, and a “tent world” highlighting a variety of local businesses that lend their continuous support to the Huntington/Seal Beach and Newport Beach Chapters.
Following the afternoon beach session, Zimzala at the Shorebreak Hotel in Huntington Beach will host an ISD Happy Hour for the public to close out the day.
WHEN: Thursday, June 20, 2013
Beach festivities from 12:00 PM – 4:00 PM
Happy Hour from 4:00 PM – 6:00 PM
WHERE: Huntington City Beach
6th Street and Pacific Coast Highway
Huntington Beach, CA 92648
Happy Hour: Zimzala Restaurant at Shorebreak Hotel
500 Pacific Coast Highway
Huntington Beach, CA 92648
MORE: The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.
International Surfing Day is a worldwide celebration of the sport of surfing and an opportunity to give back to our coastal environments through various events organized by the Surfrider Foundation. Founded in 2005 by Surfrider Foundation and Surfing Magazine, International Surfing Day has gone from just a handful of local observances in the United States to more than 200 events in 30 countries worldwide. For more information on International Surfing Day, visit www.intlsurfingday.com.