Starting tomorrow, Febrauary 19, WhiskeyMilitia.com will no longer feature snow gear. Instead, backcountry.com is launching Brociety.com, a snowboard specific One Deal at a Time (ODAT) and WhiskeyMilitia will focus solely on surf and skate gear.
“In the past, snowboarders had to sift through the sometimes seemingly endless surf and skate deals at WhiskeyMilitia before a prime piece of snowboard gear came online,” says Backcountry.com PR’s Mike Geraci. “This made snowboarders frustrated…So, Brociety is pure snowboard gear all day, every day, and WhiskeyMilitia shifts to skate/surf only…hopefully everyone is happy.”
According to the press release:
You can also sign up for a throng of alerts—desktop, browser, IM bots and RSS—so you never biff a deal. And daily emails give you the heads up on what’s going down on the site in the next 24.
Brociety.com may be cash-saving ecstasy for snowboarders, but manufacturers also dig the ODAT model because the ODAT set-up moves their products without hammering brand equity. The limited-time availability forces people to act, so gear sells fast. This keeps the product pipes clear and reduces retail backup and overstock.
TAGS: backcountry.com, brociety, brociety.com, odat, whiskey militia, whiskeymilitia.com
