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Hurley’s Rip My Shred Stick Tour Launches In San Diego May 4

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John John Florence and a crew of happy surfers.

PRESS RELEASE: Hurley’s world-famous Rip My Shred Stick Tour is back and ready to hit a beach near you. Starting in San Diego on May 4, and wrapping up in Costa Rica on July 20, Rip My Shred Stick will reach hundreds of young surfers and span more than 10,000 miles. The tour will stop in diverse surf locales such as Rhode Island, New Hampshire, Texas and the Great Lakes, and feature a new 48-foot self-contained Shred Stick tour bus.

Rip My Shred Stick allows kids 16 and under to hang out with the Hurley team, test-drive their boards and compete in a no-pressure, all-fun surf event. “It’s not your typical contest,” says Hurley’s Core Accounts Marketing Manager Zach “Hula” Hartley. “It’s based on a fun scale rather than an experience scale. And that’s the most important part for me — that everyone wins and has a good time.”

Thanks to our sponsors, contestants will get to ride new surfboards, receive goodie bags and have the chance to win prizes from: Spy, FlexFit, Mophie, Hi-Chew, Watermans Sunscreen, Futures Fins, GoPro, Whole Foods, INT Surf Technology, Chipotle, Freestyle, Riviera Paddlesurf, Roberts Surfboards, Stance Socks, Toys, T. Patterson Surfboards, Surf Prescriptions Surfboards and Captain Fin Co. 

Along with a surf contest, participants will be treated to a post-event party with photo slideshow, athlete meet-and-greets and more. This year, participants will receive a customized FlexFit hat with every $25 Hurley purchase. For an inside look at Rip My Shred Stick, check out the 2011 stop in Virginia Beach: Virginia Beach.

All entries to the Rip My Shred Stick events will be taken on a first-come, first-served basis. Events are free of charge. Sign up at your local participating retailer or on Hurley.com/rmss.